How many of us have woken up each day feeling hopeless about the ‘Desh ka Haal’? How many of us have wondered about the worsening situations in our country. Let me tell you, there is HOPE! There have definitely been situations for us to think otherwise. We have our every-day frustrations - the unbearable traffic, ugly posters on the city walls, public urination, mindless honking to name a few. But then, I am talking about problems much bigger than those. There has been an increase in the number of corruption cases, rape incidents, road accidents, work-place accidents, thefts, murders etc. But wait, has there really been an increase, or are we as a nation only growing more aware of these happenings? The numbers could not have varied so much, but the reception of such mishaps by us has changed considerably. The number of rapes REPORTED, accidents RECORDED, among other things, have increased. There has been a global shift towards awareness and reflection. This is evident even in the commercials that we see these days. They have transformed from the nonsensical “Hema, Rekha, Jaya aur Sushma, sabki pasand Nirma” to the more thoughtful Fair & Lovely commercial focused on ‘Women Empowerment’, Sani Fresh’s commercial focused on ‘Accessible Sanitation for Girls’, Dabur Vatika’s ‘Brave and Beautiful’ initiative, Unilever’s ‘Project Sunlight’, P&G’s ‘Like A Girl’ and ‘Shiksha’ projects, and Lifebuoy’s ‘Help a Child reach 5’ project. While these attempts indicate a much needed and desirable evolution of the advertising industry, they also indicate the increased inclination of organizations towards CSR and Impact Investing.
The Indian Scene is much better than you think it is; there is HOPE