From left: Gomathi, Shakelabanu and Vanitha
Gomathi and two other members of her five-member JLG reached Elahikhan's house, another borrower of microcredit loan from Milaap that I was interviewing, to meet me. They brought along all the products they'd made for the week's selling. It's been two months since they've availed the loan and so their businesses are just taking shape. All the members are involved in different activities. Gomathi and Shakelabanu do saree-stone work, Nagalakshmi and Dhanabhackiyam produce massala powder, while Vanitha makes kundhan jewellery, They manage to put in two to three hours of work everyday and their weekly profits are close to Rs.300. So far, they've marketed mainly through word of mouth amonsgt their relative, friends and well-wishers. They have also approached all the members of the Self-Help Group that they belong to and the contacts they have made there. They told me that Diwali, Pongal and wedding seasons will be when they will see highest sales of their products. They all seemed hopeful of coming up in their small scale venture.