We are pleased to announce a partnership with Kidloo, India's leading online retailer for toys for children!
Prashanth Gowriraju, the CEO of Kidloo was introduced to Anoj Viswanathan, one of Milaap’s co-founders at an event in Bangalore, and they began to wonder how they could work together. Prashanth, who has always been passionate about children, was moved by the plight of those who walk for miles each day to fetch water. Their childhood was being snatched away from them, because ideally, they should’ve been at school, or just playing!
Inspired by Milaap’s efforts to bring clean drinking water to families in rural parts on Tamil Nadu, he decided that Kidloo would join hands with Milaap to ensure that more children are back at school instead of walking miles for water! Through a simple button, Kidloo.com has made it possible for parents who shop on the site to be able to make a contribution as part of their purchase to bring clean drinking water to children with as little as Rs. 250. This contribution will help a family build a piped water connection at home and get access to clean water in the comfort of their homes!
All you have to do is select the item(s) you wish to buy, and when checking out your cart, click on "Sponsor a Water Project" on the checkout page! Once you do, you can make your contribution of Rs 250 and make a child's life much better!
We believe in ‘engaged giving’, hence the people who contribute will receive emails with photographs and updates on who exactly their money has gone to. Together, Milaap and Kidloo hope to create awareness on the water situation in rural India. Through this campaign, we hope that more children will have clean drinking water and that they will be back where they belong: in school, or just playing!