Milaap (https://milaap.org) is India’s (and arguably Asia’s) largest crowdfunding platform for personal and social causes. Our mission is to make it easier for people to raise money online for the needs and causes that matter to them, their loved ones, their neighborhood and larger community.
Our community of donors and fundraisers come from 130+ countries across the world and have raised over INR 200 Crores for nearly 100,000 unique campaigns and projects across India. Over the last six years, Milaap has become the preferred platform for people to raise and contribute towards causes they care about in India.
Our work at the intersection of consumer internet and social good, has received the backing of investors globally such as Government of Singapore, Khosla Impact, Jungle Ventures, Unitus, Toivo Annus (co-founder of Skype) to name a few, and recognition from : The Economic Times - Top 5 Social Enterprises of 2014, 2015 and Forbes 30 Under 30, among others.
The Role: Lead - PR & Communications
As the PR & communications lead, you’ll develop and execute communications strategies across multiple platforms to highlight inspiring campaigns. You’ll be working closely with the members of our editorial and campaigns team as well as the founders to develop a strategy around press relations on fundraisers, campaign launches, marketing initiatives and other major announcements.
We are looking for a PR & Communications professional who is passionate about stories of human interest - someone who is full of ideas around how Milaap can communicate these stories to the world . This will be a hands-on role where you will be expected to contribute both at a strategic level as well as at a functional, operational level.
Required Skills & Experience
5-7 years of full time work experience in a PR agency with extensive knowledge on the media landscape
Educational Background in Public Relations / Media / Mass Communications (Masters or PG Diploma) is strongly preferred.
Key media relationships across mediums - Print, Online, TV. Strong network of stringers across India and proven experience in managing them
Proven track record in securing and managing influencer networks and partnerships.
Past experience in leading an end-to-end execution of a major communication campaign for a brand.
1+ year experience in leading a team
Excellent written and spoken communication skills in English and Hindi. Proficiency in 1 or more regional languages is a huge plus
Ability to travel at least 25% of time
Pitch and generate stories about Milaap campaigns and crowdfunding trends in India on a weekly basis.
Establish and engage journalists and influencers to reach out to for featuring stories
Develop and deploy creative tactics and PR plans to highlight inspiring Milaap fundraising campaigns.
Establish a robust mechanism to work with stringers to highlight stories from tier 1 and tier 2,3 cities. Create and drive the regional PR strategy across India
Secure and manage content partnerships with new media - digital platforms and drive crowdfunding as a concept across verticals
Secure and manage influencer partnerships and drive consistent engagement with them.
Collaborate with Partnerships team to plan and execute offline and online media events on a quarterly basis.
Serve as an on-the-record spokesperson with media.
Work with the management team to understand the business priorities for each quarter and align team goals as per the requirement
Interested candidates should send their resume and cover letter along with their portfolio to firstname.lastname@example.org with subject line: Lead - PR and Comm. Please do not apply if you are not from within the industry.
The Milaap team is a huge enabler of great ideas. So if you’re looking for an empowering work environment where you are limited only by your own capacity and nothing else, write in!