Join our Revolution to #EndMalnutrition in India

For 9-year-old Shruti, the mid-day meal at her school is the only full meal that she gets on most days. The meal fills her up but does not provide the essential nutrients - proteins, vitamins, and minerals. It is no wonder that, when medical volunteers from ‘The Breakfast Revolution’ initially examined Shruti, they found that she was severely anemic, exhibited stunted growth, and had a BMI of only 16.

Shruti’s plight, unfortunately, is not uncommon across India. Even as India’s growth over the last two decades has made us proud, the epidemic of malnutrition remains unabated. This problem is so common to us that it seems normal and we often ignore it completely. 1 in 2 children is malnourished. 9 in 10 adolescent girls are anemic. And this has serious consequences - just last year, we lost 500,000 children (half of all child deaths) due to malnutrition. This is unacceptable and must change.

The Breakfast Revolution is a non-profit that fights the epidemic of malnutrition in India via tasty, fortified, and affordable meals. Each snack provides 100% of the child’s daily requirement of vitamins and minerals and as much vegetarian protein as 3 eggs. The meals cost INR 7-10, making the program affordable for all. In addition to the meals, our program includes health check-ups, deworming and nutritional education to improve hygiene and food choices at home.

Over the last 3 years, we have impacted the lives of 50,000 malnourished children and women. More than 70% children on the program have shown significant improvements within 6 months. But this is a drop in the ocean as malnutrition affects millions. Our goal for 2022 is to impact 1 million lives and generate evidence for better nutrition-related policy-making by the Indian Government.

To get there, we need your kind support. Let us join hands to strengthen India’s national resource and future assets – its children.

Funding appeal:

Cost per child for 6 months: INR 1,250 or USD 20 (includes 150 fortified meals, 2 health check-ups and 2 doses of deworming)

Your contribution for:
  • INR 50,000 (USD 800) will support an orphanage of 40 children for 6 months
  • INR 12,500 (USD 200) will support 10 children for 6 months
  • INR 2,500 (USD 40) will support 2 children for 6 months 
Our journey
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3rd August 2018
Dear friend,

Thank you for your generous donation. With each $1, you have helped us serve 8 fortified meals to malnourished children. Our children are from some of the most marginalized groups - tribal populations, urban slum-dwellers, children living with HIV AIDs, orphaned or abandoned children, etc.

Our comprehensive nutrition program improves the malnutrition status for 70%+ children within 6 months. You have taken us a step closer to impact 100,000 children in 2018 - thank you! We will be in touch with your donation receipt as well as the impact of your contribution.

Best regards,
Dr. Pankaj Jethwani 
Co-founder, The Breakfast Revolution 
13th June 2018
Dear Supporters,

Thank you so much for your support towards this cause. This will help support malnourished children with healthy nutritious meals!

We have some great news to share! We would like to thank Pritesh Chothani for supporting our cause. He has chosen to contribute funds from his own campaign towards our cause. With generous support from Pritesh, we will support 40 malnourished children with our comprehensive nutrition program. This 6 month program will include 6250 meals, 80 health assessments, and 80 doses of deworming for the 40 children. We thank Mr. Pritesh for his generous contribution and his mission to fight hunger and malnutrition in India.

Thank you!
3rd April 2018
Dear Supporter,

Thanks to your Support, 52,550 malnourished children and women were served 5.5 million meals and nutrition supplements over the last 3 years. More than 70% of the children on The Breakfast Revolution’s programs have shown significant improvements within 6 months. On their behalf, thank you for making a big difference!
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raised of Rs.500,000 goal

24 Supporters

Beneficiary: The Breakfast R... info_outline
80G tax benefits for INR donations

Supporters (24)

Rekha donated US $100
4 days ago
Anant donated US $200
15 days ago
Pritesh donated US $121.10
2 months ago
Pritesh donated Rs.39,230.85
2 months ago
Dhruve donated US $101
2 months ago

So inspired by the work TBR is doing

Pritesh donated Rs.500
3 months ago

Matching payment towards Dr Anuradha’s contribution