Join our Revolution to #EndMalnutrition in India | Milaap

Join our Revolution to #EndMalnutrition in India

For 9-year-old Shruti, the mid-day meal at her school is the only full meal that she gets on most days. The meal fills her up but does not provide the essential nutrients - proteins, vitamins, and minerals. It is no wonder that, when medical volunteers from ‘The Breakfast Revolution’ initially examined Shruti, they found that she was severely anemic, exhibited stunted growth, and had a BMI of only 16.


Shruti’s plight, unfortunately, is not uncommon across India. Even as India’s growth over the last two decades has made us proud, the epidemic of malnutrition remains unabated. This problem is so common to us that it seems normal and we often ignore it completely. 1 in 2 children is malnourished. 9 in 10 adolescent girls are anemic. And this has serious consequences - just last year, we lost 500,000 children (half of all child deaths) due to malnutrition. This is unacceptable and must change.

The Breakfast Revolution is a non-profit that fights the epidemic of malnutrition in India via tasty, fortified, and affordable meals. Each snack provides 100% of the child’s daily requirement of vitamins and minerals and as much vegetarian protein as 3 eggs. The meals cost INR 7-10, making the program affordable for all. In addition to the meals, our program includes health check-ups, deworming and nutritional education to improve hygiene and food choices at home.


Over the last 3 years, we have impacted the lives of 50,000 malnourished children and women. More than 70% children on the program have shown significant improvements within 6 months. But this is a drop in the ocean as malnutrition affects millions. Our goal for 2022 is to impact 1 million lives and generate evidence for better nutrition-related policy-making by the Indian Government.

To get there, we need your kind support. Let us join hands to strengthen India’s national resource and future assets – its children.

Funding appeal:

Cost per child for a holistic nutrition program: INR 1,500 or USD 22 (includes 180 fortified meals, 2 health check-ups and 2 doses of deworming

Our journey
Our journey
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8th December 2018
Dear friends,

Thank you for your generous contribution to support 'The Breakfast Revolution'. We are ending 2018 strong with several new nutrition programs: 
  • Anganwadi Nutrition Program: We serve children under 6 years of age a holistic nutrition program. Anganwadis are Government-run pre-schools for low-income communities in India. Our nutrition programs are active in 60 anganwadis in Maharashtra (Palghar, Mumbai, and Thane), Gujarat, and Madhya Pradesh 
  • School Nutrition Program: This program serves children between 6 and 14 years of age. Our programs are active in 50+ institutions in Maharashtra, Gujarat, and Madhya Pradesh 
  • Nutrition in Disease: We design and run nutrition programs for children suffering from HIV, Tuberculosis, and blood cancers. Nutrition is an important and often overlooked driver of successful clinical outcomes in these diseases. 
We consistently see 70%+ children show significant improvements in less than 6 months of being on the program. We look forward to your continued support in 2019!

Best,
Pankaj 
Dear friends,

Thank you for your generous contribution to support 'The Breakfast Revolution'. We are ending 2018 strong with several new nutrition programs: 
  • Anganwadi Nutrition Program: We serve children under 6 years of age a holistic nutrition program. Anganwadis are Government-run pre-schools for low-income communities in India. Our nutrition programs are active in 60 anganwadis in Maharashtra (Palghar, Mumbai, and Thane), Gujarat, and Madhya Pradesh 
  • School Nutrition Program: This program serves children between 6 and 14 years of age. Our programs are active in 50+ institutions in Maharashtra, Gujarat, and Madhya Pradesh 
  • Nutrition in Disease: We design and run nutrition programs for children suffering from HIV, Tuberculosis, and blood cancers. Nutrition is an important and often overlooked driver of successful clinical outcomes in these diseases. 
We consistently see 70%+ children show significant improvements in less than 6 months of being on the program. We look forward to your continued support in 2019!

Best,
Pankaj 
31st October 2018
Dear friend,

Thank you for your kind support to fight malnutrition in the most vulnerable children in India. Via your support to this online campaign, we served 65,000 fortified meals to malnourished children in Maharashtra and Gujarat.

We will keep you updated with the impact of your individual contribution, as well as support tax-exemption receipts.

Thank you,
The Breakfast Revolution Team
Dear friend,

Thank you for your kind support to fight malnutrition in the most vulnerable children in India. Via your support to this online campaign, we served 65,000 fortified meals to malnourished children in Maharashtra and Gujarat.

We will keep you updated with the impact of your individual contribution, as well as support tax-exemption receipts.

Thank you,
The Breakfast Revolution Team
3rd August 2018
Dear friend,

Thank you for your generous donation. With each $1, you have helped us serve 8 fortified meals to malnourished children. Our children are from some of the most marginalized groups - tribal populations, urban slum-dwellers, children living with HIV AIDs, orphaned or abandoned children, etc.

Our comprehensive nutrition program improves the malnutrition status for 70%+ children within 6 months. You have taken us a step closer to impact 100,000 children in 2018 - thank you! We will be in touch with your donation receipt as well as the impact of your contribution.

Best regards,
Dr. Pankaj Jethwani 
Co-founder, The Breakfast Revolution 
Dear friend,

Thank you for your generous donation. With each $1, you have helped us serve 8 fortified meals to malnourished children. Our children are from some of the most marginalized groups - tribal populations, urban slum-dwellers, children living with HIV AIDs, orphaned or abandoned children, etc.

Our comprehensive nutrition program improves the malnutrition status for 70%+ children within 6 months. You have taken us a step closer to impact 100,000 children in 2018 - thank you! We will be in touch with your donation receipt as well as the impact of your contribution.

Best regards,
Dr. Pankaj Jethwani 
Co-founder, The Breakfast Revolution 
Content Disclaimer: The facts and opinions, expressed in this fundraiser page are those of the campaign organiser or users, and not Milaap.
Rs.585,444
raised of Rs.1,000,000 goal

42 Supporters

Beneficiary: The Breakfast R... info_outline
80G tax benefits for INR donations

Supporters (42)

A
Anonymous donated US $300
SH
Shafkat donated US $25
SD
Susan donated US $50
MJ
Mary donated US $100

Merry Christmas! What a beautiful gift to give.

FG
Fenil donated Rs.1,500

Keep up the good work!!

Ja
Jaykumar donated US $220