The Project/Idea : Swach Abhiyan – Networking for a cause (http://www.swachabhiyan.com/)

Our country's Prime Minister, Narendra Modi, has laid out his vision of Swach Bharat Abhiyan'. Inspired by his vision I want to start social networking site which will enable everyone to participate and contribute to this mission. We see lot of people contributing to this, from a celebrity to a common man, but unfortunately we do not have a medium where we can capture this inspiration and keep it growing. Having a social networking site dedicated to this campaign will help everyone do their bit and also tag along others to contribute just like our PM who nominated several people from his side. Current government will be active for next 5-10 years getting their attention and support will not be difficult. Swach Abhiyan can be expanded later to other social activities or causes. As the name is generalised, it can be taken outside country and have Indians outside India contribute to this mission. For example Marathons, Charities, Health Campaigns and so on. Whenever there is an opportunity you contribute your bit and capture that in the profile. This can be everyone’s social responsibility / contribution profile which can be linked to other social networking site like LinkedIn & Facebook. We can invite companies and communities also to contribute their bit and capture the same for others inspiration.
As a user once you register, you can write a small description about Swach Abhiyan Story, Upload Pictures, Nominate Friends, Tag friends, recommend places which need attention and Discuss about improving further.

The Broad Revenue Potential:
Once the network pickups, we can start selling goods that can be aligned to this campaign. Swach Abhiyan T-Shirts, Caps, Bands and many more. Same merchandizing can be extended to other initiatives like Marathons, Charities and Health Campaigns etc. We can also start inviting people who can generously contribute and initiate some of the activities from our end.

Fund Required
Up to INR 27 – 30 lakhs for setting up the site and starting the initial marketing campaign by early next year.

Funds will be mainly utilized for setting up the infrastructure and contracting the employees who can work on building the website immediately.