In the Hindu tradition, the cow is honoured, garlanded and given special feedings at festivals all over India. In the Vedas, cows represent wealth and joyous Earthly life. 

However, In many parts of India, where religious conversion is at its peak and henceforth the killing of holy cows to have beef by these converted communities is also rising. The cows roaming on the streets are easy targets for them; hence, striking the spiritual & religious beliefs of Hindus. 

Fauji ke Alfaaz as an NGO has decided to protect the cows by making shelters cum Gau-Shalas in the regions where the conversion is at its peak. This will not only save the Holy cows but will also make stronger beliefs about Hinduism among Hindus.