The Vision
At Just For Kicks , we operate with the belief that every school going child deserves to play irrespective of their economy, language, or gender.
Through the beautiful game of football, we empower children attending public & low budget private schools to develop life skills and fitness while leading healthier lives. Schools can be a happier place if only we made it fun.The Model
We conduct two major programs: an in-school program to build basic fitness and core life skills & an after-school program to provide talented kids further exposure and development opportunity.
Here's our simple seven step process to make sports an integral part of schools
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The Impact
In four years, we've expanded our program from a meagre 10 teams to as many as 130 teams in three states - Maharashtra, Telangana, Karnataka.
We've conducted a total of 5000 coaching sessions, organized 1000+ league games while powering schools towards a 25% average increase in attendance rate and 70% average rise in life skills assessment.
We're focused on gender equality and the girl participation in the program has risen from 2% in our first year to 30% today.
Why support us?
At Just For Kicks, we provide every child with all the gears & jerseys, a well-trained coach who conducts 40 sessions through the year, opportunity to participate in a competitive league, and access to world class scouts.
Needless to say, we incur a cost to deliver this for every child. Our cost per child varies between INR 2200-2500 and hence, our existence is directly tied with your belief in our vision. We've crowdfunded our program for four years in a row and as we scale up, your contribution becomes only more important.
What do we plan to do with the funds?
We're targeting a total of INR 5 lacs via this campaign. Here's a little break down of how we plan to use it:
League (Grounds / Equipments / Refreshments) - INR 3.25 lacs
Equipments for Coaching - INR 1 lac
Transport - INR 75,000
At the end of the season, we'll make it a point to send you a full financial report. Here's hoping you'll help us do this.
FAQs
Do you work only in public schools?
No, we also operate in low budget private schools with a free criteria of less than INR 500/month. The low budget private school ecosystem is vast and there are thousands of children studying in these schools.When does the program start?
We begin our operations Mid-August every year and culminate Mid-March. The league begins Mid-December & culminates early-March.
Where all do you operate?
Our cities of operation are Mumbai, Pune, Hyderabad, and Bangalore. We began in Pune and have the largest number of teams in Pune/Mumbai with the other two cities being relatively new sites.
Who provides the coaching and other technical stuff?
We have developed partnerships with bodies like - Hotfut, Arsenal Soccer Schools, Hyderabad Football Academy, Pune FC among others to deliver a quality coach program. Our in-house coaching staff provide the technical expertise to ensure alignment of the program across cities.
How do you measure the impact?
We have a standardized diagnostic & end of year tests to determine the growth of each child across four key impact areas: Life Skills, Technical Skills, Fitness, Gender Equality.
Together, Towards A Million. #EveryonePlays