Help 1.2 Bn Indians Make An Informed Choice During Elections | Milaap
Help 1.2 Bn Indians Make An Informed Choice During Elections
Be the first one to donate
Need Rs.5,00,000
  • Krushnaal

    Created by

    Krushnaal Pai

Does it annoy you when you accidentally drive over a pothole or when you see garbage littered on the streets? Even if you have grown up with these basic problems, it is not something you can get used to.

Now think !!! you use Facebook and Twitter to get them resolved? Nope! We don't.... simply because Facebook & Twitter were not built for this specific purpose.

Our Story
Back in 2007, there were local government elections held in Pune. I was standing outside the voting booth and was staring at the piece of a paper stuck on the wall. It was a simple list of all candidates but the only thing written on it was the name of the candidate and the name of their party. With this little piece of information I was thinking of whom to vote for, for a brief moment I felt ashamed for not knowing about them but I also learned that most of my friends were equally ignorant, some of them didn't even bother to vote that day.

A month later I decided to do something about it. I built a prototype for a website but I did not like the idea of browsing through a politician's profile. I mean, seriously... who does that? Not unless the person is a leader of a prominent party or an inspiration to many like Shri Narendra Modi. But what about the local corporators/councillors, nobody knows about them and yet most of the issues we face could be resolved by them and by the local municipal body.
Years passed by but I couldn't find a neat solution to this problem => How do I bridge the communication gap between us and our politicians to exchange our views and get our issues resolved?

The AHA Moment
In 2011, smartphones arrived in India and I bought one. I was fascinated to see its ability to capture location and picture, that was my eureka moment which hatched the plot for NetaG a year later. I was committed to my day job and was simultaneously working on another startup.

In December 2013, I quit my job and launched the first prototype of NetaG on Play Store. We got covered in the The Indian Express, thanks to Garima Mishra (Feature Editor), the one who believed in me when all doors were shut.
However, the app did not take off as I had anticipated…. And there, I learnt one important lesson
*********IF YOU BUILD, THEY WON'T COME*********

So I started talking to people directly to get their feedback and kept building to suit their needs (only if it aligns with our mission). After multiple failed prototypes I went into stealth mode and summed up all my learnings to relaunch an MVP in January 2015. It was relatively successful and caught the attention of multiple newspapers like The Times Of India, The Indian Express, Forbes, Zee News and Yourstory

So what is NetaG? 
It is a location based smartphone app that connects you with politicians and government officials to get your civic issues resolved and helps you to share your views in an accountable and transparent manner.

What makes it awesome? 
  • Easier than writing a tweet. Post in 3 seconds.
    It takes less than 40 characters (1/3rd of a tweet) to post your issue. For e.g. Bad Roads, Garbage Scattered, Stray Dogs, etc. You may optionally describe your problem in detail or add pictures of the problem.

  • How does it work?
    Once you post your issue, the respective politicians of that ward/area will auto-magically get notified about your issue and will start working on your issue and will keep you updated about their current status. They will notify you if the issue gets resolved and also attach a proof of their work. You must then check, verify and close the issue (if resolved).

  • Be Anonymous
    The best thing about NetaG is that you will remain anonymous on this app forever. heard that right... no one can find who you are, what you do or where you live. So feel free to post your issues and chat with your politicians bindaas.

  • Chat with politicians
    While your issue gets resolved, you can openly chat with these politicians to discuss about your issue. Psssss..... this is probably the first time you would be chatting with a politician and you'll love to hear their response .... I guarantee you, your perception about politicians will change completely :)

  • No friend/follower concept
    We are not a social network. You don't have to connect with any politician to share your views or get issues resolved. All the magic happens automatically behind the scenes. Also, in order to speed up the process, NetaG sends your issues to your local municipal body via email.

Real Life Example
In January, 2015, a seventy year old, uneducated women wrote about her problem in Marathi without anyone's guidance, within 5 days her problem was resolved by the local corporator. To learn more about this issue read here - or download the app and open this link -

Heart of the problem
We tried to learn about the local politician’s point of view in serving the public and were happy to see that politicians are very eager to help and resolve civic issues but sadly they were unaware of the problems in real-time.
They cited the following reasons
  • People do not approach us out of ignorance
    In India, our knowledge of politicians is limited to the top politicians who appear on TV or social media like Narendra Modi, Arvind Kejriwal, etc … but if you ask the youth about their elected Local Corporator or MLA, most of them won’t have a clue. This is because these local politicians don’t get screen time on national television nor do publicize themselves in a grand fashion until elections arrive. People do not know their names, address, contact numbers, Facebook profiles or Twitter handles. Also, people do not know whether they should take up their issue with the local corporator / MLA / MP or the local municipal body. This lack of knowledge about Whom To Address demotivates them from raising an issue.

    NetaG’s Solution : On NetaG, when you post an issue, our system finds out the ward/constituency in which the problem lies and notifies* the local corporator/MLA/MP depending on the type of problem. In short, you don’t have to figure out whom to send this issue, all the magic happens behind the scenes.
    * provided that the politicians are also using NetaG on their smartphone.

  • People do not approach us due to lack of time
    Let’s be honest, most of us are busy in our daily work and not everyone is vocal about public issues. Most of the time people ignore the pothole saying “Yeh hamara kaam nahi hai” or “Is desh ka kuch nahi ho sakta”. It’s not that politicians do not know about such problems that are obviously visible to all but what is really needed is to let them know about the impact it has on our lives in real-time. The process of issue resolution usually gets delayed due to inefficiencies at the bureaucratic level. Knowing the impact not only adds pressure on the local authorities, it also provides your local politicians with credible data that can help them demand action against officials and write policies to improve the system.

    NetaG’s Solution : It takes less than 40 characters (1/4th of a tweet) or just 5 seconds to post your problem. e.g. Bad Roads. You don’t have to send it to any individual or organization. Our systems take care of redirecting your issues to the right official/politician (provided that the politicians are also using NetaG on their smartphone)

  • People do not have faith in our intentions or abilities
    We live in a world where prejudice and lies sells like hotcakes in the mainstream whereas positive news does not see the light of the day. Anchors are screaming at the top of their voice to tell you how bad your politicians are but unless you personally engage with your politicians and have a meaningful dialogue, you’ll end up watching an endless television debate that garners a million eyeballs and zero outcome.

    NetaG’s Solution : In every issue, there is a separate DISCUSS tab where you can chat with all the politicians who are working on your issue. This discussion is visible to all to ensure transparency. Having an open interaction with your politician gives them an opportunity to inform you about the updates and challenges faced. This avoids confusion and helps you understand the situation better.

  • People hesitate to inform us about problems
    There have been multiple cases in the past where politicians have misused their power to silence those who raise issues in media or on a public platform. Several RTI activists have been murdered. It’s a huge cost one has to pay to put an end to illegal activities that thrive because of their political affiliations. Although, not all politicians are the same, still it (safety) remains a matter of concern and has to be accounted for when resolving issues.

    NetaG’s Solution : By default, every common citizen is kept anonymous on our platform so that no one can find out who you are or where you live. You can safely chat with politicians and will be referred as ‘Issue Owner’ throughout your issue resolution journey.

  • Reaching out to voters is an expensive & risky affair
    Financially, it is not easy for any politician to afford an election campaign. Several crores of rupees are spent in ordinary civic elections. Annually political parties spend around a billion dollars on print and electronic media. The general elections held in 2014 cost a whooping Rs. 15000 Crore of which Rs.11000 Crore was spent on media and advertising. To give you some perspective, this is the more than twice the annual turnover of Reliance Power Industry. No wonder why there’s so much corruption in our country.

    NetaG’s Solution : We do not have the concept of friend/follower. You do not have to connect with anyone to post issues or see their activities. NetaG is a location based app which is why politicians do not have to spend lakhs of rupees in setting up a huge follower base or paying influential twitter personalities to do their publicity. The moment they join NetaG they get the power to reach all common citizen on our platform who reside in their ward/constituency. This will not only reduce the campaign costs dramatically but will also be of great help to all aspiring candidates who struggle financially to support their campaign. 

Our Mission
Our primary goal is to bridge the communication gap between common man and their politicians to help resolve issues and understand people’s views/opinions in real-time. Our AI (Artificial Intelligence) backed backend systems generates analytics, actionable data and important insights about people’s interests, views and issues based on their category, criticality, frequency and impact. This helps politicians and government bodies to plan, prioritize and track issues in a systematic & productive manner.

Our ‘Open Dashboard’ (coming soon) will provide a transparent and accountable view of progress made by consecutive governments and parties which will help people make a rational, calculated decision while voting for candidates in upcoming elections.

We are one of the 'Top Ten Hot Tech Startups' selected by Nasscom & Facebook on the Young Turks programme ‘CODE FOR THE NEXT BILLION’ hosted by Shereen Bhan.
For our innovative approach, we got covered in several prominent newspapers and TV channels like YourStory, Times Of India, Zee 24 Taas (live interview), Mid-Day, Indian Express, Forbes India Magazine, Sakal Marathi, Saam TV.

Where are we now? 
From simple issues like street lights, potholes, garbage littered to dealing with complex issues like removing illegal mobile cell towers & pan shops from school vicinity, politicians are actively monitoring and resolving issues to aid common citizens.
With 4800+ users, 400+ politicians and more than 35% issues resolved, citizens as well as politicians are making the best use of our platform to engage and make a change.
At present, we are operating in few parts of Pune only. With the help of your contribution we will be able to ramp up our team and technology to support other cities as well.

Funding - How will we use your contribution?
  • Building Team – Although, our Android App is already available on Google Play Store since 2015, we could not expand our team back then due to lack of sufficient funds. Till now I’ve personally spent Rs. 3 lakh on infrastructure and operational expenses. With the help of your contribution I’ll be able to hire right talent for building a small but agile team. If interested, you can yourself apply to join our team by contacting us on Just tell us a bit about yourself, your best work (something you are really proud of) and tell us what makes you happy.

  • Marketing – For NetaG to work effectively, it requires politicians to join our app so that they can receive notifications and update you about their progress/status on your issue. We scaled towards 4000+ users without a single penny spent on ads, thanks to the media for covering our story and the word of mouth publicity we got from our 1000+ happy users. However, we have a long way to go, as of now we are operating in few parts of Pune and we are hopeful to meet some of our goals (see below) with your support.

  • iOS App – An iOS version of our app is currently under works.

  • Infrastructure & Operational costs – Office space, Server costs, PC’s, Electricity, Internet

Goals Timeline
  • Achieve funding goals by Oct 2016
  • Build 5-8 Member team to manage core roles – tech, marketing, content
  • Cover 50% Pune and achieve 60% Issue Resolution Throughput by Nov 2016
  • Launch iOS Beta version of app by Dec 2016
  • Reach 100,000 downloads by Mar 2017
  • Launch in two more Tier-1 cities
  • Launch Open Dashboard by April 2017 and assist political parties to identify key problems and recruit top talent across various sectors using our intelligent data to speed up policy making and reduce their marketing costs.
About Our Progress & Expenditure
Communication, Transparency and Accountability are the three pillars on which NetaG is built. These are very much part of our culture. We will keep you updated about our progress through vlogs and blogs. Follow us on twitter to check out our updates.

Our Contact Information
Email :
Twitter : @netag_inc
Facebook :
Instagram :
Youtube :

Read More

Know someone in need of funds? Refer to us