Help Rural Phulkari Artisans Save A Dying Craft

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Virsā is a compassionate social enterprise commited to helping Rural Women Phulkari Artisans & their traditional Handicraft - "Phulkari". Due to the advent of Machine-Made Embroidery, these Artisans & their livelihood is at significant risk. Phulkari is not just a source of income for them, it's also central to the cultural heritage of South Asia. Some tapestries can take anywhere from 2 months to Several years to Embroider!

Virsā actively works with 45 such Rural Artisans spread across villages in the Patiala-Nabha region of Punjab, India. We aim to (1) Revive the dying craft of Phulkari (2) Enable and Empower our Phulkari Artisans to get a Fair Value for their hard work (3) Create a Sustainable, Profit Sharing Community-based Approach

Specific Objectives of this Virsā-Milaap Fundraiser:
1. Help Phulkari Artisans purchase better quality Thread, Cloth, Stencils, Wooden Embroidery Frames and Needles to practice their craft more efficiently and effectively
2. Every work has its occupational hazards. Phulkari Artisans suffer from increasingly diminished vision due to minute needlework and poor lighting conditions in the Villages. Funds raised will be used to set up Vision Check-up Camps and provide Optometrist support to the Artisans. Similarly, another common hazard is Spondylitis and Musculoskeletal issues of the Back.
3. Furthermore, Virsā intends to extend its support to Women’s Health & Wellness issues. Example: Our younger rural artisans do not even have access to Sanitary Napkins/Pads etc. Or, some may still use “Neem Datun” instead of Toothpaste & Toothbrushes.

Fundraising Timeline: Summer 2018 (June-July)

To know more about Virsā, it's Founders and its Activities - please visit us @ www.virsā.com. If you would like to support our efforts OR visit our Artisans, please write to us:

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raised of $2,000 goal

24 Supporters

36 Days to go

Beneficiary: Rural Phulkari ... info_outline

Supporters (24)

Anonymous donated US $300
9 days ago
Renu donated US $51
6 months ago

While I am doing this my husband tells me to be careful that this may cause some problems or misuse. Confirm that this is not so please. The work is wonderful -- I am a founding member of Sankara eye foundation 2/3 times over one in Punjaab too!

Avnash donated US $155
7 months ago
Kulwant donated US $50
7 months ago
SPINDER donated US $100
7 months ago
Kuljit donated US $100
7 months ago

Behalf of kuljit