Ajam Emba - Reviving organic indigenous food in India | Milaap

Ajam Emba - Reviving organic indigenous food in India

Support Aruna in her mission to preserve Indigenous culture, food, and cuisine through Ajam Emba –an Indigenous slow food eatery and training center to be based at Ranchi, Jharkhand (India). Ajam Emba aims to revive and popularize Indigenous cuisine, promote indigenous entrepreneurs and benefit indigenous organic farmers of Jharkhand.

Me and My Mission

 Key Aims….
  • Revive and popularize local Indigenous food of Jharkhand as a means of healthy living amongst a cross-section of society and preserving Indigenous culture
  • Bring in innovation in Indigenous food and cuisine for wider societal adoption
  • Create a pool of Indigenous food entrepreneurs to sustain the mission
  • Ensure fair returns to Indigenous farmers and forest produce collectors

I am Aruna Tirkey, rural development professional, a food specialist with the Bhoomika Safe Food Campaign, and alumnus of Xavier Institute of Social Service, Ranchi.  I am also a homemaker and a passionate connoisseur of Indigenous food and cuisine. In my Kudukh language[1], Ajam Emba means great tasting and healthy food. The Indigenous food system in Jharkhand is a form of slow food traditionally cooked and based on the use of locally available organic produce. It is one of the first Indigenous food initiatives of its kind, and your help is critical in moving forward my mission.
 
 Accomplishments so far…….
 
  • Set up a team of 15 women from Indigenous poor communities to work on food production
  • Catered to more than 5000 persons in the last two years
  • Won several food competitions, food stalls in exhibitions, fairs, food demonstration in schools and order-based supply to government and non-government agencies and private functions
  • Food specialist with the Bhoomika Safe Food Campaign launched by Centre for World Solidarity, a non-profit initiative
 
The advent of fast food culture has taken a toll on the health of Indigenous communities, especially younger generations. My work as a rural development professional has exposed me to the growing disintegration of Indigenous food and culture especially in urban settings and amongst Indigenous youth. Basic Indigenous food needs to evolve in order to increase its wider uptake in our changing society -  without losing its key properties. Ajam Emba, does just that. Ajam Emba is more than a singular Indigenous restaurant, it’s a broad-scale initiative that increases the public’s awareness and access to Indigenous food through participation in food competitions, exhibitions, fairs and by providing Indigenous food in events and meetings organized by government and non-government agencies. Since the start of my Ajam Emba three years ago, it has gained popularity amongst masses and there has been growing demand for Indigenous food and the need for sustained initiatives in this regard. In the past two years, I have catered to more than 5000 persons.   We need to increase the capacity of Ajam Emba in order to reach further into our communities and become a permanent sustainable resource for Indigenous food.  Help Ajam Emba create an eatery and training centre to serve Indigenous food cooked in the most authentic, traditional and healthy way. I have already set up a team of 15 Indigenous women engaged in food production to help cater to orders from individual households in our region. In addition to spreading healthful eating and Indigenous culture, Ajam Emba intends to create a measurable difference in the lives of individual people by employing them and fostering Indigenous food entrepreneurs.
 
How you can help:

 Ajam Emba will need an additional INR 520000 (Around USD 7550) to fully set up the eatery and training center. The detailed budget break-up is as follows:
 
Particulars
Amount
Start-up Expenses

Logo and trademark registration
15000
Lease deposit (Security)
200000*
Outdoor Signboard
10000
Building renovation
50000*
Working Capital
100000
Contingency
25000
Advertising/ promotional expenses
20000
Total
420000


Start -up Assets

Interior décor
25000
Cooler
25000
Traditional food processing equipment
10000
Kitchen small wares
20000
Cooking range (traditional and gas based)
30000
40 chair/stools and 10 table (traditional style)
110000
Stainless steel hood with exhaust
10000
Generator
40000
Fridge
25000
Deep Fridge
20000
Cooking Utensils
20000
Tablecloths/ napkins
10000
Fireproof Safe
5000
Total
350000
Grand Total
770000
 
 * My contribution

As a token of our thanks: 
 
  • All donors would be given a traditional Indigenous memento.
  • Any donor contributing Rs.5000 (USD 100) or more would be given a personalized memento.
  • Any donor contributing Rs.25000 (USD 500) or more would be given a personalized memento and have their names engraved on a plaque and displayed at the eatery.
 
   [1] Language spoken by Oraon Indigenous groups found in the Jharkhand, Odisha and Chhattisgarh
   
Popularizing indigenous food - with TAC member Shri Ratan Tirkey
Popularizing indigenous food - with TAC member Shri Ratan Tirkey
News Coverage - 3
News Coverage - 3
Ajam Emba menu - a partial list
Ajam Emba menu - a partial list
News coverage - 2
News coverage - 2
News coverage - 1
News coverage - 1
Aruna - with some more spread of Indigenous Food
Aruna - with some more spread of Indigenous Food
In a conference on Safe food - speaking about importance of local food
In a conference on Safe food - speaking about importance of local food
Team Ajam Emba
Team Ajam Emba
Aruna with Dr. Louis Marandi, Welfare Minister after winning 1st prize
Aruna with Dr. Louis Marandi, Welfare Minister after winning 1st prize
Few more Indigenous Delicacies from Ajam Emba (veg and non-veg)
Few more Indigenous Delicacies from Ajam Emba (veg and non-veg)
Safe food fair by Bhoomika campaign supported by CWS
Safe food fair by Bhoomika campaign supported by CWS
At environment day fair, with Shri Saryu Rai, Jharkhand Food Minister
At environment day fair, with Shri Saryu Rai, Jharkhand Food Minister
Catering in a function to honor decendents of Birsa Munda
Catering in a function to honor decendents of Birsa Munda
Displaying health benefits of indigenous food @ a Fair
Displaying health benefits of indigenous food @ a Fair
Some more indigenous fusion food from Ajam Emba
Some more indigenous fusion food from Ajam Emba
Ajam Emba - Indigenous Platter from locally sourced organic produce
Ajam Emba - Indigenous Platter from locally sourced organic produce
Food specialist with Bhoomika Safe Food Campaign by CWS
Food specialist with Bhoomika Safe Food Campaign by CWS
Jharkhand Food Minister's appreciation letter
Jharkhand Food Minister's appreciation letter
Ask for an update
1st October 2018
Dear valued supporter,

We at Ajam Emba have started taking baby steps in rolling out the eatery and training center. The fund requested for withdrawal shall be used to procure cutlery and clothes for the center. Posting pic of team Ajam Emba and couple of other pics









Dear valued supporter,

We at Ajam Emba have started taking baby steps in rolling out the eatery and training center. The fund requested for withdrawal shall be used to procure cutlery and clothes for the center. Posting pic of team Ajam Emba and couple of other pics









12th September 2018
Dear Valued Supporters,

We are gradually moving towards setting up the center, though the progress has been slow for want of resources. The support raised so far has been crucial in setting up basic furnishing and kitchen equipment. We shall procure a few more kitchen accessory using the fund requested for withdrawal (USD 18.37). Recently members of Keystone Foundation, Nilgiris, visited the center:


Here are some snapshot of notes from visitors to the center:





Thank you!
Dear Valued Supporters,

We are gradually moving towards setting up the center, though the progress has been slow for want of resources. The support raised so far has been crucial in setting up basic furnishing and kitchen equipment. We shall procure a few more kitchen accessory using the fund requested for withdrawal (USD 18.37). Recently members of Keystone Foundation, Nilgiris, visited the center:


Here are some snapshot of notes from visitors to the center:





Thank you!
4th September 2018
Dear Supporters,

Thank you for your love.

We are still in the process of fully setting up the center with basic infrastructure. The fund raised so far has been crucial in putting in place some crucial furnishing. The amount requested for withdrawal would be used to purchase some additional kitchen and cooking accessories.  Sharing here three pics (1) an inside view of the Ajam Emba kitchen set up in traditional fashion (2) A lunch session with local tribal youths on the importance of traditional food (3) A frontal view of the center.




Dear Supporters,

Thank you for your love.

We are still in the process of fully setting up the center with basic infrastructure. The fund raised so far has been crucial in putting in place some crucial furnishing. The amount requested for withdrawal would be used to purchase some additional kitchen and cooking accessories.  Sharing here three pics (1) an inside view of the Ajam Emba kitchen set up in traditional fashion (2) A lunch session with local tribal youths on the importance of traditional food (3) A frontal view of the center.




Content Disclaimer: The facts and opinions, expressed in this fundraiser page are those of the campaign organiser or users, and not Milaap.
Rs.35,989
raised of Rs.550,000 goal

13 Supporters

Beneficiary: Aruna Tirkey info_outline

Supporters (13)

HP
Harsh donated US $18.93
21 days ago

All the best!!

Z
Zarina donated US $37.87
21 days ago

A lot of blessings for your endeavor!!

NT
Nicolas donated US $20
about 2 months ago

All the best Aruna for this unique initiative!!

SB
Sadia donated US $77
about 2 months ago

All the best Aruna!! The project is innovative and elegant. You are a trooper!

HA
Hasrat donated US $77
2 months ago

All the best Aruna!!

NS
Nazmus donated US $16.66
2 months ago

All the best!!