giving back to the society. But amidst all the celebrations, we often forget that there is a section of society which may not be as privileged as our family or dear ones.
This year BIG FM would be taking up a single cause for #BeSanta activity. Donating toys to underprivileged children via AngelXpress Foundation.
BIG FM, one of the India's largest radio networks has launched the 2nd season of its highly appreciated social initiative BeSanta for Christmas. The radio network last year seeded the thought of spreading joy among the underprivileged kids during Christmas by inviting donations in the form of gifts from citizens.
The campaign will also involve participation from celebrities on-air encouraging the citizens to come forward and support the noble initiative by doing charity. BIG FM has also associated with crowd funding platform Milaap to raise funds for the cause which will be generated through the entire sequence of activities executed on-air and on digital platforms.