50% of Corona related deaths are in the 60+ age group, which puts every senior citizen at high risk. The risk is even higher in rural areas where communities face challenges in practising behaviours necessary to prevent them from contracting the virus and in accessing resources they need to live. At such a time their greatest need is for someone to listen to their problems, and help resolve them.
Every day senior citizens remain exposed, poses a threat to their life. We need to act Now.
Surakshit Dada-Dadi, Nana-Nani Abhiyaan aims to safeguard the lives of these elders in 28 of India’s most vulnerable districts. A collaborative effort between NITI Aayog, Piramal Foundation and District administrations, the campaign alerts communities against the spread of COVID-19 and educates them on safe practices.
How will your contribution help?
Your contribution can help elders to cope against the threat of the pandemic by providing them emergency health care support.
You can read more about our campaign on our page. Please stay tuned to our social media pages for regular updates on the campaign. #SDDNN
Every single day COVID poses a higher risk to our elders. To help them, press the donate button.