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Mo Gharani Sadhabani
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  • Ananya

    Created by

    Ananya Patnaik
  • We

    This fundraiser will benefit

    Women entrepreneurs

    from Bhubaneswar, Odisha

Mo Gharani Sadhabani:

Odisha’s 1st Online Women Entrepreneurs Reality Show designed to identify, ignite and introduce to market model for the new - gen Women Entrepreneurs.

Mo Gharani  Sadhabani

An unique opportunity for Odia Women looking to start their entrepreneurial journey Online and scale business venture to greater heights.

Better Matter Foundation(BMF)’s “Mo Gharani Sadhabani” the 1st Online Reality Show for Women Entrepreneurs, which makes a scope to ideate, learn and establish Online Business Venture for those who have passion, skill and willingness to be a Digital Business Owner!

It’s a hybrid concept of Digital Campaign + Entrepreneurs Hunt + Local to Global Outreach + Digital Business Setup Training + Personal Branding + Launchpad for Online Startup’s + Business Technology Mentorship + Personal Growth Catalyst Program 

Mo Gharani Sadhabani

It’s a Digital campaign initiative of Better Matter Foundation (BMF), aims to support innovative, promising online businesses led by Odia women entrepreneurs, by enabling them to transform their unique ideas into sustainable online ventures. Let’s take a solemn promise to make the count of 25,000 Odia Women doing Online Business in 2023!

Mo Gharani Sadhabani  is a bespoke initiative that fosters holistic growth and development of Odia women entrepreneurs around the world, unleashing the entrepreneurial moxie, transforming skill, efforts and ideas into a successful early-stage venture. Along the way, the participants will be getting Online intensive business education, vision and direction, frameworks, intimate mentoring, dedicated support networking, and access to resources and market opportunities.

This Digital campaign is designed on the belief that investing in women entrepreneurs leads to economic growth, culture of innovation, equality, agility and empathy. 

Who is it for?

This is geared for women with the entrepreneurial attitude and aptitude, right provocation and determination to build a Digital business. Any aspiring business owners creating her Digital start up or  young lady leaders who seek a paradigm shift in her career goal to digital space and intending to scale up their online business can join this dynamic and diverse cohort opportunity of industry leaders, subject matter experts, change makers and innovative thinkers, investors; where each participant is going to be a winner eventually.

We will select up to 5000 women entrepreneurs for the Cohort Mentoring Program through Online screening  process. Eventually we will be selecting Top 100 and Top 10 winners in Cohort Mentoring Session and finally Sadhabani of 2023 will be selected by 21st November 2023.

Who can apply?

Odia woman entrepreneur with high entrepreneurial attitude and aptitude, aiming to set up Digital business with potential of global outreach and highly scalable model. In addition, applicants must be:
  • 20-60 years old
  • Married (Divorced also can apply)
  • Speak, Read and Write Odia language

Program Highlights

Cohort Mentoring curriculum
There will be 4 modules and 100 days intensive training spread over 4 months mentoring period, where entrepreneurs will enhance their business acumen in all key challenges of running an online business including accounting and finance to marketing and networking. Entrepreneurs will also participate in growth teams to build peer networks with other Odia women entrepreneurs from all over India as well as up-skill through shared challenges and experiences.

Peer Learning and Networking
Participants will continue to receive support even after the program is completed for a year, through masterclasses, panel discussions, workshops and other engagements. The participants will also be able to monitor and track their growth through monitoring and evaluation. These evaluations and engagements enable women entrepreneurs to review their business against objective parameters and self-defined goals.

Outcome Focused Boot Camp
The participants that successfully complete the online screening process will be selected for the Bootcamp to be organised online.The Bootcamp will further amplify learnings from the Program by incorporating interactive components of core business key areas. It is also an opportunity for women entrepreneurs to experience the ecosystem and connect with entrepreneurs, startups, mentors and academicians.

One-on-One Mentoring
Mentoring is a crucial model of the program that enables apply learnings optimally for remarkable success while addressing other challenges of digital ventures. The experts and professionals from diverse industries provide valuable insight about the venture and guide in building growth plan of each of the selected business concepts.

Market Survey & Need Assessment 
Focusing on area specific development of ventures and ecosystem mapping of their requirements.

Legal and Compliance
All the possible legal and compliance knowledge will be shared from our experts side.

Business Promotion
Chances to showcase ventures periodically at startup events or online forums

Access to Investors

Qualifying online ventures may raise upto Rs. 20 lakhs, subject to due diligence.

Open Online Course
Online learning experience of Registered candidates in entrepreneurial context is taken into consideration for one full year and candidates has to be stay tuned without missing.

Certificate and Cash prize
  • Cash rewards up to INR 200K and Business set-up cost upto INR 300K, Certificate & Memento for Sadhabani of 2023
  • Cash rewards up to INR 100K, Certificate & Memento for Runners up
  • Cash rewards up to INR 20K, Certificate & Memento for Top-10 winners
  • E-certificate of participation to all  participants after successful completion of  Entrepreneurship hunt campaign


  • Resource Mobilisation & Awareness Activities – Across 30 Districts of Odisha – August -October 2022
  • Launching Event – 8th November 2022
  • Application Open – 8th November 2022
  • Application Close -  8th January 2023
  • Result Announcement of Qualifying Round – Top 5000 -  30th January 2023
  • Free Orientation Sessions & Cohort Registration – February 2023
  • Cohort P1 – March – April 2023
  • 2nd Screening Test – April 2023
  • Result Announcement of Quarter Final round – May 2023
  • Quarter Final – Top 100 – May 2023
  • Cohort P2 –  May 2023 – 10 days
  • One to One consulting – July 2023 – 30 days – Top – 100
  • Business Pitching – August – October 2023 – through Konark TV (web channel)
  • Semi Final – Top 10 -  27th October 2023
  • Grand Finale – 27th  November, 2023

About Us:

What’s it!

Mo Gharani Sadhabani offers the ability to denoting specialised area and get specific- Head over to the Program Highlight section to understand the key outcome.

Our Focus Areas

Mo Gharani Sadhabani embodies the entrepreneurial spirit in Odisha. Over the 3 years span of time, we at BMF have curated and cultured this multifaceted Digital campaign to reach out to maximum by setting up complete Digital business ecosystem. This is BMF’s flagship program which is focused on empowering creators/ideapreneurs and funding their online startups and bring momentum in their journey creator economy journey. If passion and skill is well aligned there’s nothing can stop you from embarking on online entrepreneurial path. 

  • Digital Marketing Expert
  • University Professor
  • Industry Leaders – Sales & Marketing/HR/Export Mentor
  • Amazon Seller Coach
  • Personal Growth Trainer
  • Wellness Expert
  • Micro-video Trainer
  • Podcast Coach
  • Choreographer/Zumba 
  • Physical Health Coach
  • Motivational Coach

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