Urjanic took the task of creating a platform for these flood-affected farmers, on which they can showcase their product and sell directly to the elite customer. That way, they can easily make up for the loss they had to bear, plus they can earn a handsome profit so as to live life with motivation and positivity. Post-Covid, Urjanic asks them to sow and harvest what the markets demand and not what the traditional farming says. But the task is herculean, and we at Urjanic feel the lack of funds will hamper the process of improving the quality of life of these farmers. We have already built a small outlet on the hub-and-spoke model, to bring all nearby farmers to collect their produce at Urjanic and market the product themselves. Some even produce the raw material for making finished products. Apart from a minuscule share of operational expenses, Urjanic doesn't charge them anything. But to sustain it for the long-term, we need your help. Please make your donations so to help the farmers, stand-up again with respect and dignity.