Rural Women as sanitary napkins manufacturers | Milaap
Rural Women as sanitary napkins manufacturers
Be the first one to donate
Need Rs.11,98,000
  • Southern Resque

    Created by

    Southern Resque
  • RS

    This fundraiser will benefit

    Rural SHGs

    from Kulpi, West Bengal

80G tax benefits for INR donations


Rationale of the project:
The constitution of India states that everyone has the right to a standard of living adequate for the health and well-being of himself and of his family; including food, clothing, and housing and medical care and necessary social services motherhood and childhood are entitled to special care and assistance. In India nearly 80% to 90% rural women use old cloths instead of using sanitary napkins leading to vaginal infection & diseases.
Low cost Feminine hygiene is a priority. Menstruation continues to be shrouded in misconceptions and perceived as a matter of extreme embarrassment. In Uttar Pradesh, as in other parts of India, menstruation and menstrual practices are clouded by taboos and social restrictions for women as well the girls. The socio cultural norms in the society discourage discussion pertaining to puberty and menstruation within and outside the family thus leading to poor and unhygienic practices to manage Menstruation. Girls have little opportunity to take care of their health and other requirements. On account of the traditional patriarchy followed since time immemorial, often their contribution is not accounted and valued. Communication gap between girls and their parents, other family members is found.
In India both in rural and urban area, women health has been the most neglected aspect. The adolescent girls who are potential women to lead their future lives are ashamed of menstruation. They get information and education on menstruation from her mother and grandmother, who themselves had practiced the unhygienic behaviors for years and thus do not see any harm in the practices of using old cloths during menstruation. However, the use of cloth comes with its own set of problems if it is used unhygienically. Often there is not enough water to wash the menstrual cloth. Even in places where water is in plenty, the secrecy around menstruation does not allow women to wash and dry these cloth bits in the open. Instead, they are dried under other wet clothes, in damp toilets or sometimes even under mattresses. Vaginitis and urinary tract infections were twice as prevalent among women who used cloth during menstruation than those who used sanitary pads, according to a study.
The scenario in Kulpi a community development block consisting of gram panchayats of Baburmahal, Belpukur, Chandipur, Dhola, Gazipur, Iswaripur, Kamarchak, Karanjali, Keoratala, Kulpi, Rajarampur, Ramkishore, Ramkrishnapur and Ramnagar Gazipur is more pathetic as rural women have very less privacy in compare to urban set up. Most of rural women bathe in ponds and wash their menstruation cloths in ponds but dare and feel shy to dry the wash clothes. Sometimes the wet and damp and unhygienic clothes are used by them due of lack of privacy. Few women definitely prefer sanitary napkins than clothing. The sensitization level is also poor. Hence there should be rampant awareness on usage of sanitary napkins during menstruation period along Menstrual Health Management (MHM).
The problems rises in proportion to the affordability to the choices of means adopted for menstrual hygiene management where sanitary napkin is preferred by and large by the women and girls but due to low income and poverty they many times fail to afford it. This further inculcates sense of inferiority and declines their confidence in mobility attending schools, doing even daily household chores and participation. The requirement is production of low cost sanitary napkins and making available to them.
Project details; brief summary, objectives and methodology:
Project Summary:
The proposed project intends to build an enterprise model on a pilot basis in Kulpi where group(s) of women would be nurtured to run the business by themselves with handholding support and overall supervision.
The project will also generating demand and creating awareness among the targeted beneficiaries i.e. adolescent girls and women on the importance of personal and menstrual hygiene management in the marginalized communities, the project will involve many actors such as adolescent girls group, women’s group and Self Help Groups (SHGs).
The main thrust of the project  is to develop women as entrepreneurs while channelizing their potentials and imparting training for their skill diversification and becoming self-sufficient as part of the social enterprise of the low cost sanitary napkin business and our responsibility to the society as whole. The project includes identification of beneficiaries, skill training on low cost sanitary napkins production, mechanisms to operate sanitary napkins production machines and finally setting-up a production unit of Cost Effective Sanitary Napkins which will add a financial support and simultaneously will improve the women and girls health by initiating the use hygienic napkins during menstruation period.
Project Goal:
Setting up a low cost sanitary napkin enterprises for proving affordable option for menstrual hygiene management and a business model for creating employability to the rural SHG women in Belpukur under Block-Kulpi, district-South 24 Parganas
Project Objectives:
  • To establish low cost sanitary napkin production units managed by rural women/ Self Help Groups in Belpukur for ensuring adequate supply of sanitary napkins at affordable price.
  • To improve the economic conditions of 10 rural women & provide them the opportunities for augmenting their income.
  • To create awareness among rural girls & women on issues of Menstrual Hygiene Management.
  • To engage 10 rural SHG women in production and marketing in Kulpi and Nischintapur market under block Kulpi
Project Activities:
1. Selection of Site for Setting-up the Production Unit: The units will be established in Belpukur gram panchayat
2. Preparation/Setting up of Training cum Production Shed: The training will be imparted to the project staff and SHG members for the successful initiation and implementation of the project
3. Engagement of Project Staff: To carry on the activities of the project smoothly and successfully 1 skilled and trained person will be engaged. The proposed project will be one Project Coordinator based at Southern Resque Head Office and One skilled worker for Belpukur gram panchayat. The recruitment and selection of staff will be sole responsibility of Southern Resque.
4. Training on Income Generation Programme, Sanitary napkins making, Production: The skilled worker will deal with targeted rural women through identification, engagement, capacity building and hand holding on low cost sanitary napkins production. The training programmes will be organized separately in field places.
5. Public Awareness programmes
Definitely there will be several public awareness programmes like trainings, workshops, meetings for sensitizing and creating awareness among women and adolescent girls for keeping hygienic practices during menstruation period.
Cost of Single Napkin
S.N.ParticularsDescriptionCost ( in INR)
1Raw materials(Cotton, synthetic materials like rayon, non-woven fabric, wood pulp, sap sheet, gum, packing, tape etc.)1.15
2ElectricityAs per meter reading0.40
3PackingAttractive and good finishing0.15
4Transportation costCarrying cost of raw materials0.25
5Others like wastage of materials & maintenance chargeDuring transportation, storage and uses.0.05
 Total manufacturing cost (In INR)2.00
Cost of 1 sanitary napkins packet
S.NParticularsDetailsTotal Cost (in INR)
1.8 pads in a pack8 pads x INR.216.00
2.Profit margin37.5 % of manufacturing cost6.00
Selling Price of One pack of 8 sanitary napkins22.00
Cost of capital investment
S.N.ParticularsUnit CostTotal Cost (INR.)
1.Production unit shed cost30,00030,000
2.Procurement and transportation of automatic sanitary napkins machine6, 00, 0006, 00, 000
3.Installation charges10,00010,000
4.On time raw materials’ support1, 00, 0001, 00, 000
Total Capital Investment7, 40, 000
Monthly Calculation (Profit and Loss)
Investment : Raw materials (one time)
(including electricity, wastage and transportation)
Total no. of pads/sanitary napkins manufactured50,000
Total No. of Sanitary napkin packets each of 5 napkins in one pack (Total napkins manufactured 50,000/5 napkins in per pack)10,000
Selling price of one pack napkin (each set of 5 pads)   22.00
Selling Cost: Total Selling cost of Sanitary Napkins in a month @INR.19 for each packet for 6250  packets2,20,000
Net Profit in a month1,20,000
Project Budget (Belpukur Gram Panchayat):
#ParticularsQuantityUnit CostTotal budgeted cost
I.Capital Cost

IaProduction unit shed cost130,00030,000
IbProcurement and transportation of automatic sanitary napkins machine16, 00, 0006, 00, 000
IcInstallation charges110,00010,000
IdOn time raw materials’ support (for 2 units)11, 00, 0001, 00, 000

Sub-total I7,40,000
II.Training, capacity building

IIaStaff Training140004000
IIbTraining to SHG members110,00010,000

Sub-total II14,000
III.Human Resource

IIIaProject Coordinator125000*123,00,000
IIIbTrained worker112000*121,44,000

Sub-total III4.44,000
IV.Napkins machine servicing and maintenance11500015,000
Sub-total IV15,000
Total Budgeted cost(sub-total I+II+III+IV)11,98,000
Total amount requested for sanitary napkins production and marketing: INR. 11, 98, 000

Read More

Know a similar organisation in need of funds? Refer an NGO