ReactionTv121 Raising Funds For Music Producer & Musicians | Milaap
ReactionTv121 Raising Funds For Music Producer & Musicians
of Rs.2,000,000
4 supporters
  • Anonymous

    Created by

    Shivam Ghai
  • RT

    This fundraiser will benefit

    Reacation Tv 121 Community

    from Panchkula, Haryana


My name is Shivam Ghai. I am a part of Team Reaction TV 121. We started this community on 14th june 2020 after my friend Cherub Dhingra, Kartik Singh, Varun Ghai, Nishant and I had a long discussion on how we could help out the musicians & artists that never get to see the limelight in India. A lot of talented artists finally give up just to slowly fade away leaving them depressed and dejected for the rest of their lives. Did you know there are several artists in India who have wanted to, and still do, pursue a career in the field of music but are never able to achieve it? There is a great lack of knowledge on how this field works but they still enter into the industry pinning all their hopes on their skills and talents alone, just to get exploited by these big agencies & heads. A lot have spent their own and/or their parents lifetime savings (not to mention wasted opportunities in different more stable career paths), ultimately being left with nothing in their hands but only a distant dream of wanting to do what they love and becoming a successful artist.
It is for these kinds of artists that we have started this community where we teach music production, recording techniques, music marketing & give away free equipment to the people of India so they can learn from us & utilise that knowledge into the free world without spending & depending on anyone. With this community we also want to help those musicians which have been left financially weakened due to the covid pandemic. Most have no shows lined up and are only waiting for this pandemic to blow over so they can get back to their regular routines.

In India every art form has shows, like for singing there are multiple TV shows but the people who produce the music never get to bask in the limelight. No one asks about them because at the end of the day all the limelight is seized by the singer. I don't mean to lay the blame on our brothers and sisters who sing, it's just the way it is. It's about time music producers are also treated as the artists they are and that is why our community also plans to dedicate itself to helping music producers.
Our vision is to provide information and knowledge about Music and Music business to the people, whether they are music producers, audio engineers, sound designers or singer-songwriters so they don’t have to be dependent on associations that play the role of Godfathers. It is to empower artists so they can grow independently.
Our mission is to bridge the gap between underground artists who don’t yet have the knowhow to survive in the music industry and we are willing to spread the knowledge needed for them to conquer it.

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