Donate Generously, Empower the Women Artisans of Rural India | Milaap
Donate Generously, Empower the Women Artisans of Rural India
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Need Rs.3,95,000
  • TP

    Created by

    Tushar Pakhare
  • M

    This fundraiser will benefit


    from Pune, Maharashtra

MotherQuilts is an Indian quilt brand, which works with traditional Indian artisans to create sustainable employment opportunities for producing timeless crafts.  With a clear intention of uplifting women and creating respectable employment opportunities, the aim is to consistently empower them and reinstate an admirable place for the lost art. We started as an online sales platform that sold quilts made by 7 ladies in a village, back in 2014. We have grown into a nationwide organisation that supports Quilting culture.

Note: Everyone who works with us understands that MotherQuilts is collectively our business. Each woman’s role is essential for our success.
To build an economically sustainable and socially empowered artisan society by establishing the value chains for traditional Indian art such as handloom and quilting.

Identifying, innovating, promoting and empowering the crafts and arts in the Indian Handloom industry, specifically those on the verge of extinction and establishing a large artisans communities whose financial stability is solely based on preserving this traditional heritage. Connecting Corporates to artisans societies through Corporate Social Activities

Every quilt collection made by our incredible grandmothers from across Maharashtra are one of its kind. We source the production material from the bests. Quilts are designed by Grandmas and professional designers keeping interior decor aesthetics in mind. Manufacturing is monitored to ensure fine-tuned products. These indigenous handmade quilts reflect a certain emotional resonance of our culture, particularly when exchanged as a gift. Like a hidden metaphoric string, they bind generations of women, symbolizing ties between grandmothers, mothers and daughters. Besides quality, our products are special for their philosophy that reflects our vision.

Getting global to promote their work and goods on international platforms is the next step in following our vision. We believe getting our beautiful products in the global market will enable and foster our artisans to work with new hope and it will open new possibilities to bring social change in our villages. We have started this campaign to help us organize funds for participating in Bruhan Maharashtra Mandal exhibition 2019 in Dallas, Texas USA.

This exhibition is organized by Bruhan Maharashtra Mandal (BMM). BMM is a non-profit umbrella organization in North America set up to preserve and promote the rich Maharashtrian culture from the western state of India, Maharashtra. It has over 60 local chapters across North America. Dallas Fort Worth Maharashtra Mandal (DFWMM) dba BMM2019 is a 501(c) (3) non-profit cultural organization catering to the cultural needs of immigrants of Indian Origin, particularly from the state of Maharashtra, India, settled in Dallas TX. The organization has been formed in 1986 and was incorporated in 1994.

Cultural fests and exhibitions have been primary elements for our establishment and revenue generation. This exhibition is a gateway market in USA.  We are also hoping for likeminded business connections and networking possibilities. Being a part of this exhibition will help us to increase our organization's reach in USA.  We have so far trained more than 350 women. This exhibition will help us to organize skill-building activities for these artisans.

Your funds will enable us to become a part of this exhibition. Our representatives are going to visit the local Art and craft, home decor stores in Dallas, Houston and Austin.  The expected outcomes of this exhibition and store partnerships are as follows:

This expected revenue will help us to train and employ more women artisans in our organization. Also, it will help us to start new skill-building centres in the rural parts of India.

We are determined to create the sells channels in the USA through exhibitions and franchises. Our products have travelled to 9 counties so far including Ireland, Germany, Australia, Singapore and Brazil. We understand the power of the global market for a brand like us. We believe these new global business opportunities will help us to create empowered female artisan societies in India. We also understand the USA is a very big market for products made by us and hence important towards our vision. Your contribution will help us to achieve these goals.  

We understand the importance of good designs and quality of products. In order to get our artisans in the global market, we need to create a value chain between the global designers and our artisan villages. We will invite the designers, design students and interns to India, where we will provide accommodation and other amnesties so the designers can freely work with the rural artisans across India.  

India is a place of culture, colours and crafts. What we understood so far is, if we can create a global supply chain between the artisans and consumers then we can bring the social change in the Indian craft sector. And this social change should start by giving the due exposure to the artisans. We respect the uniqueness of every artisan’s creation and understand the importance of their story getting heard by the world. We have been documenting the craft of indigenous quilting and the artisans behind it since the start of our brand and we will keep telling their stories in all the formats possible.

We apply fair trade practices in our work culture, and we stand accountable for transparency and artisan rights. We ensure that these practices get followed on all the levels of our organization.  We want MotherQuilts to be a torchbearer of fair trade practices in the Indian craft sector. And we want our quilts to be a symbol of women empowerment and financial sustainability.

Risks & Challenges:
  • Exhibition Sale: Exhibition sales performance depends on many factors. Such as weather, response, exhibition event marketing by the organizers to natural calamities and local political conditions. So there are some risks involved in the exhibition performance.
  • We have an invitee list of stockiest across the Texas USA, and we have set the prior appointments with them. Though there are risks involved when it comes to the financial negotiations between these stockiest/dealers and our sales representatives. Also, the change in government trade policies and regulations can affect the business deals between two parties.
  • Considering the above factors we have measured the possible challenges and we are preparing alternative plans to tackle these hurdles.  

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