Mewar Collective is here to make sustainable practice on menstruation accessible to all, through dissemination, education, and local production of green products.
For every donation made towards this movement, we will send you a heartfelt box of gratitude which will contain 2 handmade organic cotton face masks wrapped in a paper bag along with a personalized Thank You note.
Future plans of Mewar:
We are currently working on the launch of our very first slow fashion collection. Our model is to sell clothes, engaging ourselves to distribute a pad for each piece of cloth sold.
Since we are preparing 200 items, we will first distribute 200 pads. Our collection is aligned with Mewar Collective’s pillars which are the harmony between women and nature.
This collection urges the person to look beyond the city lights and into the muddy outskirts. The collection also questions the role of the user when it comes to building a sustainable economy.
Our brand stands transparent about its material and practices but also expects the users to do their part.
With the revenue generated by these first 200 pieces, we will invest in designers and experts to design the following collection. Indeed, this first production is a test run.
Who are we?
Mewar Collective was born from the trust and mutual inspiration of two young women. In 2019, Charlotte Cotton, a French woman based in Hong Kong, and Laad Lohar, an award-winning human rights activist and tailor from Rajasthan, India, met during a 14-day social enterprise train journey (Jagriti Yatra, the journey of awakening). They decided to join their forces to transform the lives of rural women in India by donating and educating them with reusable and biodegradable pads and raising menstruation awareness in their communities. Their movement is mainly funded by the income generated by the slow sustainable fashion collection they are currently creating.
Mewar Collective aims to reach as many rural people as possible with menstrual health education. The direct beneficiaries are people who menstruate, such as women, girls, transgenders.
In public opinion, men don’t have periods.
But at Mewar Collective, we want to embrace and reach all people who menstruate. Because not all women menstruate, and not all people who menstruate are women. A lot of transmasculine and non-binary people, who are assigned female at birth, do menstruate.
We also wish to open the dialogue to the indirect beneficiaries (older boys and men) as we believe menstruation taboos can only disappear if we invite to our table the whole society.