Jagruti's goal is to create a just, secular, violence-free society through empowerment of vulnerable groups for a life with dignity. Their larger goal is to create an empowered community and a self-sustainable organization. One of their key work is to provide affordable medicine to the poor in Dharwad, India.
The need for affordable generic drugs is very urgent in rural communities, where treatable communicable diseases like tuberculosis and malaria are common, and chronic diseases, such as diabetes, are on the rise.
"Initially, people were looking at us with suspicion. ‘How is it that a medicine which I used to buy for Rs.10 is available for 50 paise now? Will it have the same effect?’ What common people believe that if a medicine is costly it is always better."
"Of all the commodities in the market, there is one commodity in the market and that is medicine, which is not dependent on price. Eg. A strip of paracetamol. You may buy a paracetamol for Rs.5 the same you may buy for Rs.30 but the effect and the ultimate action will be the same. Reason being they sell under different brand names.”
With most households relying on one wage-earner who work seasonally in agriculture, medication turns out to be too costly for the average family. The Generic Medicines being provided by Dr.Gopal has really made a difference in the lives of these people!
Since the Generic Medical Store is currently restricted only to Dharwad, catering to a population of 90,000, Dr.Gopal wants to reach many more who really need help; especially for those people in rural villages who were falling into debt due to the cost, and use of medicines.
"This is what we are raising funds for, we are asking your support to help provide healthcare to the most neglected section of society. We wish to make a difference in the lives of people who need it most! Your support will help provide rural villages the healthcare they need and deserve."