A rigorous 3-year hand-holding and financial literacy programme educating them on the impact of risk on life, health, crop, and livestock; dispel fears and myths about the claims process; establish belief and habit to insure themselves and their livelihoods; and therefore reduce risk promoting financial inclusion would support your 'nudge'.

#nudge2include (www.nudge2include.com) is a project concieved by SEWAK to assist 1 lac small/marginal farmers in Odisha, India, who are 40% tribals and >35% female farmers in the disadvantaged group with land holdings of less than one hectare, by nudging them to insure their lives and livelihoods while supporting them to sustain the habit. Visit www.nudge2include.com