Empowering the Mothers of Mehrauli become Entrepreneurs! | Milaap
Empowering the Mothers of Mehrauli become Entrepreneurs!
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    Created by

    Apoorva Pilania
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    This fundraiser will benefit

    Empowering mothers

    from New Delhi, Delhi


We are two Teach for India Fellows Anoushka and Apoorva working with a group of mothers from Mehrauli, Delhi who've come together to form Rimjhim. Our project Rimjhim is an effort to empower these women to earn sustainably and become independent entrepreneurs.  Covid affected women workers more than men and as a consequence most of these mothers lost their jobs. During a community visit we observed that most of the mothers had basic embroidery skills. We explored the possibility of using this skill and creating an opportunity for them to earn from it, and hence Rimjhim was born. The mothers have been working on upskilling their embroidery skills these past few weeks. Our dream for Rimjhim is to be a platform which provides hand embroidered products made by our mothers and not only to provide these products but also to impact and uplift the community one mother one family at a time. We wish to create an impact that is felt through generations to come. We all would really appreciate your support in being a part of this movement.
Building a rural enterprise is a long journey and involves many factors like
capital, raw materials, machinery, legal compliances, and risk covers. We are
currently working on evolving the capacities of these women to prepare them
for taking lead.
We require funds to strengthen our initiative further and help us reach our
goal sooner.
All the funds raised here shall be used by the group towards providing
procuring raw materials for embroidery, creating new products, skill-upgrading
training and most importantly work towards registration and organization-
building processes. We don't want the women who are a part of this initiative to go back to their previous conditions where they did not have any job opportunities and lacked the money to support their families
That's why we urge you to donate to this cause ..as every time you donate you empower livelihoods

The funds breakup is as follows:

40k : Raw materials such as good quality fabric, strong hoops, a huge selection of threads etc that are sustainable so that buying materials does not become a recurring cost.
40k: For hiring freelancers/external costs. We are hoping to hire interns who specialize in graphic design to help and design authentic and original designs for Rimjhim. This will promote our brand value and ensure in good marketing. We may also require people to block print the designs to be embroidered and they will need to be hired externally.
20k: We are hoping to make Rimjhim an environmentally conscious product line and thus all our delivery, packaging, shipping system will be in alignment with our environment friendly goals.
50k: We wish to take members of Rimjhim, our mothers to similar established organizations for workshops and field trips, thus we are keeping aside 50k for their travel expenses if it happens to be out of state. Apart from this we also wish to display Rimjhim's products at various flea markets and the money here will also be used to rent out stalls.

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