Support Our Rural Women Artisans And Their families During | Milaap
Support Our Rural Women Artisans And Their families During Covid-19
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    Created by

    Almora Craft Design Studio
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    This fundraiser will benefit

    The women artisans supported by Almora Craft Design Studio

    from Almora, Uttarakhand

We for Women: Help support our Rural Artisans and their families During Covid-19

Who we are?
Almora Craft Design Studio LLP is a social enterprise, engaged in creating livelihoods for women artisans of Almora, a town in the southern edge of the Kumaon foothills of the Himalayas.

We focus on training women artisans of Almora (Uttarakhand) in various indigenous textile crafts of spinning, dyeing, knitting and embroidery enabling them to reach the global market. We are engaged in the research, archival and development of local craft traditions using eco friendly methods like solar heating, rain water harvesting and increased dependence on manual skills over machines. Women are provided with a means of earning their livelihood using skills they are familiar with and an opportunity to work at home while managing their family.

Currently, we engage about 50 women artisans who are looking for opportunities to support their families economically by a means that lets them work from their homes. This regular work and income has brought about a social independence and marked improvement in their lives. Women of the region are very hard working and skilled in various crafts but lack appropriate design direction and market access.

Through our brand PEOLI and our marketing efforts, we are able to provide a global platform to eco friendly, high quality, premium value, zero waste products made with a low carbon footprint using natural fibres, organic dyes, clean energy and hand processes.

What we do:
With rapidly depleting natural resources and due to lack of basic amenities, locals in Uttarakhand are looking for alternative sources of income to sustain themselves. The employment opportunities that we are able to provide using the local skill vocabulary also respond to the macro issue of population migration due to which the hill villages in many areas of Uttarakhand (India) are deserted.

In such a scenario, crafts give ample opportunity for women to sustain their families by practicing skills which are nascent to them. We work with a combination of salaried women and decentralized artisans on a contractual basis. Currently, these women are homemakers with basic school education and in some cases not even that. Most of them are sole or primary earning members of the family; working with us provides them the satisfaction and respect in a skill they are familiar with. In accordance with their skill level and managerial abilities, they have begun to earn Rs. 5-12,000/month.

The problem: 
With the COVID-19 pandemic affecting the livelihoods of many of the women artisans working with us, it is now more than ever that we need your support. With handicrafts and especially seasonal crafts being a non-essential item at this point, their incomes have come to a standstill because many of our export orders have been stalled for an indefinite period. With meager savings and eight weeks into this pandemic, these women struggle now to bring money and food onto their family’s plate. It is important that we see to it that they survive through these unimaginably hard times.

Any contribution, however big or small, will enable us to provide a continuous livelihood support during this difficult time when a number of our export orders have been stalled/cancelled.

Many of the women artisans are sole breadwinners of their families and your contributions will directly help them to cope up with this crisis.


How do we help them?

We support over 50 women artisans of the region, by training them in indigenous craft skills of spinning, natural dyeing and hand knitting. With your help we hope to:
•Offset the wage-loss that the artisans are incurring for at least 3 months through the total amount raised from this campaign
•Help the artisans manage these funds so that they may endure for as long as possible
•Aid in banking and withdrawal of funds and provide cash to those without bank accounts

We need the funds to support the wages. While they are still able to work, we have no income from orders so if you can help with orders or a donation it would be greatly appreciated.

We are taking orders for hand spun, natural dyed yarn and hand knit garments and accessories. For enquiries please Email us @contact@peoli.in
We need your support to keep going. Please contribute and spread the word!

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