Empower Artisans of Bengal Break Free from Poverty & Exploitation.

                       
Sanjay is an ardent Artlover, his passion for handicrafts and handloom took him to many remote Villages of Bengal where he witnessed skilled craftsmen starving because there was no platform for them to sell their extraordinary Artwork as created without being exploited and heckled to death by middlemen.
The Journey :
rangamaati initiated as a livelihood generation project and is aimed at providing an alternate source of income to women through utilizing their artistic Skills and developing an Open market linkage for Skills such as Kantha embroidery, Hand Weaving, Natural Organic Dyeing, Hand Block Printing and Hand Sculpting thus develop a sustainable model of economic support for families whose income is seasonal and unsecured due to seasonal agricultural unpredictability, market supply, rate fluctuations etc.
The Beginning:
Sanjay Quit his successful IT Career In 2013 and established rangamaati handicrafts, a social enterprise, registered as a Private Limited Company , dedicated towards promoting & empowering exploited Handicrafts & Handloom Artisans of Bengal by providing an eCommerce platform to sell their artwork at Fair Price. rangamaati specializes in hand made creations and promotes Artisans and their Traditional Craft-based contemporary Handicrafts such as Kantha Embroidery, Handloom Weaving, Natural Dyeing, Hand Block Printing and sell its products under its brand “ rangamaati” through their eCommerce platform [ www.rangamaati.com].
         

Officially the journey began in 2014 with 2 kantha artisans, one tailor and a field supervisor. Being well versed with the local dialects and keen understanding of the artisan concentration per area,it was responsibility of the field supervisor to distribute Embroidery threads, needles and materials ,to explain the design and assign the work. Once finished she would collect the  assignment, and send back to Kolkata for final polishing, dry cleaning and photography .
               
           
Today, in less than 4 years, rangamaati has worked with more than 120 Artisans who are active members and hails from remotest villages of Bengal , Gujarat ,Rajasthan & Madhya Pradesh who embroiders, hand weaves,hand dyes and Block Prints from their home-based workspace and 2 part-time tailor who works to create garments and finished products from the embroidery ,hand woven ,hand dyed Block printed fabrics.
rangamaati, has a small homebased center in Kolkata, West Bengal from where Sanjay co-ordinates job work assignments of Embroidery ,Handloom weaving ,Tailoring,Hand Natural Dyeing and sampling and new design development.
Through small assignments,Job works and distribution of raw materials among artisans varieties of  contemporary handicrafts & hand loom products such as  Women's Garments , Accessories (Dupattas ,Stoles, Bags, Jewelry etc),  Corporate gift items (Decorative Wall Frames, Trays), and Home Decor products (Wall Hangings, Dokra Metal Showpiece)  are produced by Artisans and are sold across  various channels .
       

Recently Government of INDIA has recognized rangamaati handicrafts as a STARTUP under " StartUpIndia Initiative " as launched by Prime Minister of India August  2015.
           

With large scale production rangamaati has future plans to apply for Craftmark Certification, a symbol of genuine Indian Handicraft made in a socially responsible manner issued by All India Artisans and Craft workers Welfare Association (AIACA), New Delhi.

What is needed and why?

rangamaati being a self funded project,working on these assignments and artwork production with limited personal savings, rangamaati today faces a huge financial crisis and needs YOUR support to upscale its Production Facilities, Procure Raw Materials to distribute among Artisans who couldn’t afford to buy Raw Materials to craft into finished products that meet the market demands. rangamaati is working with a lot of Artisans with different skills but needs your support to purchase the much-required infrastructure and raw materials ,to upgrade Technology and proceed further with legal and Government registrations and Obligations.

How Your Contribution would Help :

1* Construction of Work-shed: Construction of well-ventilated Work shed with Clean Drinking Water facilities for the artisan for all weather production, ensuring continuity of making the artwork during the rainy or extreme hot Summers. Without proper work-shed now during those months work has to be discontinued and Artisans remains confined to
their production of Artwork.
    

2* Sourcing Raw Materials Directly from Farmers & Producers: 

Sourcing Raw Material directly from farmers in higher Volume and providing those to Artisans financially not capable of acquiring because of Shortage of Fund, converting into tangible Artworks and to sale in National & Domestic Market through their eCommerce Platform at Fair price.

3* Technology Up-gradation : 

Upgrading their website to a robust, dynamic interactive responsive eCommerce site. Ste wise security implementation for faster credit card transaction, SEO & Advertisement using paid services with social media platform which would mean Sanjay would be able to bring before National and International Market more & more Authentic Artwork of Bengal .More Sales of Artwork would ensure more Job assignments for Artisan which would drive better Socio-Economic Growth.4* Taxation & Legal: Registering more & more Artisans with Government Policies under DIC so as to make them self-dependent and aware of the facilities and subsidies as provided.Applying for SME and SSI Registration, Import Export Registration ( Completed) , Trademarks which would empower his organization to open up new possibilities of bringing more & more Artisans directly in communication with Art Lovers worldwide thus transforming Artisans to self-sustained individual Entrepreneurs.

The Impact :

Your Contribution would ensure needed infrastructure and procurement of Raw Material in Bulk and would  help increase the existing capacity and improve the complete production cycle of a product. It will also ensure that all active Artisans associated with rangamaati gets work assignments through out the Year. Workshed would improve the quality of the embroidery thus enabling Artisans to get a better price for the products.
Why Do this even Matter ?
  • rangamaati is working hard towards empowering women who support their families in an area where income is seasonal and unpredictable.
  • Talented and dedicated team members looks after distributing and
    cllecting embroidery, hand block printed, handwoven fabrics from the
    Artisans homes , timely production and quality control, while Sanjay is involved in development of new market oriented designs, and marketing linkages and other collaborations.
  • To make a real impact in the current situation of craftsmanship rangamaati plans on focusing on training members from the local community towards formation of SHG's(Self Help Groups) working independently and make it fully self-sustainable.
  • rangamaati believes in Fair Trade and Fair Price and profit sharing Model,good portion of the profits made from sales are shared among the Artisans as fair jobwork charges.
  • This investment will lead the project in a direction that motivates the
    young generations of artisans to keep learning and mastering the inherited techniques giving flight to their dreams of becoming financially self-sustained and confidently move towards a better Safe , Hygienic life and Survive with dignity and self-respect.
Funds utilization & Updates : Every single  contributors would periodically receive Campaign Updates and a full fund utilization  Report . We are very hopeful and believe that this campaign will help us raise the fund as is required  however in case we are unable to raise the complete amount ,we would allocate the funds raised, towards procuring as much of the infrastructure and Raw Materials as possible to distribute among Artisans for Craft Creation.

Kindly visit their facebook page www.facebook.com/rangamaati  to get an insight into their effort towards promoting Artisans and Artwork from Bengal .
Be an Author of change,Gift a Female Artisan of 
                                                               Bengal a chance to fulfill her dreams.
      MAY GOD BLESS YOU ALL 
                                                       with Peace, Harmony & Compassion.

Partnering with AIM initiative National Skill Developement Corporation
Partnering with AIM initiative National Skill Developement Corporation
StartUp India Recognition
StartUp India Recognition
Ask for an update
9th August 2018
Hello Everyone
Hope and Pray You all doing great Yourself...
Its been quite some time we could come up with substantial updates.
Sanjay is putting best effort to take rangamaati and its kaarigaar ahead ...with all You good wishes his project rangamaati  has been recognized by Govt of India as a STARTUP under StartUp India Recognition Initiative.                              

Though NO Direct Financial aid would come due to this Recognition, however, his determination has grown stronger and his vision to make the Karigaar sustainable has become more firm.

Super Excited and charged Up keeping in mind the approaching biggest festival of Bengal " Durga Puja" he has planned and launched successfully ART EXCHANGE PROGRAM 2018, under which on fabrics (Saree/Dupattas/Stoles) as woven by weavers of Bengal ...Artisan practicing Ajrakh Hand Block print or Bagh Prints would be adding values to those fabrics...with an aim to create  garment or artwork which would touch lives and effort of artisan not only from Bengal but states such as Tamil Nadu ,Gujaraat and Rajasthaan.

  

He has been successful in acquiring very good quality Yarns and Fabrics for hand weaving and Block printing ,glimpses of which could be experienced from the below pictures...and the outcome is coming out really good.   
The Yarns were handwoven to fabrics on which these Artisaans with generation old technique of block printing produced magical artwork.

                 

HIs concept of " One Art Many Artian" has yield good result and rangamaati is able to hike their sale with all Your help and the new artwork createed.There has been quite a few good inquiry which got converted as Sales ,with increase sales he could employ more artisan and assign more job.
Sneak peak into the products which got created under AEP 2018 


Following his successful experiment with hundreds of Years Old Ajrakh Block Printing ,Sanjay has travelled to Tamil nadu rajasthaan and Madhya Prades to meet artisans practising Dabu Block Printing (RJ), famous Kalamkari(Andhra Pradesh) and Bagh printing (MP) and have decided to included this traditional heritage Artwork under ART EXCHANGE PROGRAM 2018... he now has the Best of Artisans and a healthy and collaborative relation ship has been established with the Raw Material Producers and Providers  with his constant followups,frequent site visits and hours of meeting with them.
Project rangamaati has been so  far successful towards establishing the brand name and Value.
Its time to drive ahead with more production ,Innovation and catering to the various segments of Customers with more and more authentic Art / Garments varieties.
However he cannot do this all by himself.... as the fund crunch still exists very strongly with production getting diversified .
Please come forward with Your prayers and Good wishes...

For time being  would appreciate if You could share among friends and families ,Project rangamaati's Crowd Funding campaign https://milaap.org/fundraisers/rangamaati to raise Money to help the Rural Artisans buy small Stocks of Raw Materials to convert them into beautiful Artworks with their exceptional Art Skills .

Hello Everyone
Hope and Pray You all doing great Yourself...
Its been quite some time we could come up with substantial updates.
Sanjay is putting best effort to take rangamaati and its kaarigaar ahead ...with all You good wishes his project rangamaati  has been recognized by Govt of India as a STARTUP under StartUp India Recognition Initiative.                              

Though NO Direct Financial aid would come due to this Recognition, however, his determination has grown stronger and his vision to make the Karigaar sustainable has become more firm.

Super Excited and charged Up keeping in mind the approaching biggest festival of Bengal " Durga Puja" he has planned and launched successfully ART EXCHANGE PROGRAM 2018, under which on fabrics (Saree/Dupattas/Stoles) as woven by weavers of Bengal ...Artisan practicing Ajrakh Hand Block print or Bagh Prints would be adding values to those fabrics...with an aim to create  garment or artwork which would touch lives and effort of artisan not only from Bengal but states such as Tamil Nadu ,Gujaraat and Rajasthaan.

  

He has been successful in acquiring very good quality Yarns and Fabrics for hand weaving and Block printing ,glimpses of which could be experienced from the below pictures...and the outcome is coming out really good.   
The Yarns were handwoven to fabrics on which these Artisaans with generation old technique of block printing produced magical artwork.

                 

HIs concept of " One Art Many Artian" has yield good result and rangamaati is able to hike their sale with all Your help and the new artwork createed.There has been quite a few good inquiry which got converted as Sales ,with increase sales he could employ more artisan and assign more job.
Sneak peak into the products which got created under AEP 2018 


Following his successful experiment with hundreds of Years Old Ajrakh Block Printing ,Sanjay has travelled to Tamil nadu rajasthaan and Madhya Prades to meet artisans practising Dabu Block Printing (RJ), famous Kalamkari(Andhra Pradesh) and Bagh printing (MP) and have decided to included this traditional heritage Artwork under ART EXCHANGE PROGRAM 2018... he now has the Best of Artisans and a healthy and collaborative relation ship has been established with the Raw Material Producers and Providers  with his constant followups,frequent site visits and hours of meeting with them.
Project rangamaati has been so  far successful towards establishing the brand name and Value.
Its time to drive ahead with more production ,Innovation and catering to the various segments of Customers with more and more authentic Art / Garments varieties.
However he cannot do this all by himself.... as the fund crunch still exists very strongly with production getting diversified .
Please come forward with Your prayers and Good wishes...

For time being  would appreciate if You could share among friends and families ,Project rangamaati's Crowd Funding campaign https://milaap.org/fundraisers/rangamaati to raise Money to help the Rural Artisans buy small Stocks of Raw Materials to convert them into beautiful Artworks with their exceptional Art Skills .

22nd June 2018

Thank You so much for Your Contribution ,its Reflection of the Huge TRUST as invested by Supporters LIKE YOU :) .. so thank You for always being with Us.Your Good wishes and Prayers ..its just the beginning...TOGETHER We have so much to do .Nothing could have been achieved without the faith and Encouragement ...this is just the beginning ..keep supporting . Our Patrons like You deserve each and every Success of Artisans more than Us.Your Prayers are My Strength :) Stay Blessed.Thank You so much  for encouraging, You are Wings of Freedom for our Artisan


Thank You so much for Your Contribution ,its Reflection of the Huge TRUST as invested by Supporters LIKE YOU :) .. so thank You for always being with Us.Your Good wishes and Prayers ..its just the beginning...TOGETHER We have so much to do .Nothing could have been achieved without the faith and Encouragement ...this is just the beginning ..keep supporting . Our Patrons like You deserve each and every Success of Artisans more than Us.Your Prayers are My Strength :) Stay Blessed.Thank You so much  for encouraging, You are Wings of Freedom for our Artisan

6th April 2018
Thank You, Chhavi Sharma and Aayushi for Supporting Our Cause and adding Strength to our female Artisans, we remain thankfully Obliged for Your Kindness and your contribution will help us in making bigger cumulative impacts in 2018.
Every contribution you make will enable us to empower individuals who need help the most, now that You have donated heartily, support us in spreading this message to your friends and family.
Stay Blessed..and stay Tuned for Our Updates...God Bless.
Thank You, Chhavi Sharma and Aayushi for Supporting Our Cause and adding Strength to our female Artisans, we remain thankfully Obliged for Your Kindness and your contribution will help us in making bigger cumulative impacts in 2018.
Every contribution you make will enable us to empower individuals who need help the most, now that You have donated heartily, support us in spreading this message to your friends and family.
Stay Blessed..and stay Tuned for Our Updates...God Bless.
Content Disclaimer: The facts and opinions, expressed in this fundraiser page are those of the campaign organiser or users, and not Milaap.
Rs.79,851
raised of Rs.400,000 goal

13 Supporters

98 Days to go

Supporters (13)

ShreeMan
ShreeMan donated US $100
about 2 months ago
AS
Ankur donated Rs.1,000
3 months ago
CS
CHHAVI donated Rs.1,500
6 months ago
AS
Aayushi donated Rs.1,000
9 months ago
S
Samar donated US $100
9 months ago

Let go India!

PD
Prathima donated Rs.20,000
9 months ago

A very noble initiative. I genuinely hope and pray that the money collected is used in the best way to support all these poor but talented families and provides better sustainence to them. Best wishes.