Every child can and must play - irrespective of their gender, economy, or religion. Come, support us in making it happen.

The idea of Just For Kicks was born in 2011 when we served as teachers in low income schools in Pune, India. As teachers constantly looking to instil a sense of community in our classroom, we turned to football to provide the impetus. Within a few months of kicking off the program, we noticed a positive change in the classroom culture with students working as one unit. Academic performance, classroom behaviour, social skills, attendance rates increased by leaps and bounds. We knew we had a winner here. Having won the Design For Change Award in 2011, the program has now grown to a hundred schools across three cities of India - Pune, Mumbai and Hyderabad.

Having been teachers ourselves, we strongly believe in the power of sport in creating a huge impact in the education space. The game becomes a third place to the children - beyond the struggles of home and pressures of School - to express themselves freely and come into their own. At the same time, we also believe that Just For Kicks can serve as a launch pad for some of the hidden talents in our Country - a platform our country desperately needs.


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Our model focuses on two major programs: an in-school program aimed at providing all children a basic foundational course in fitness through football irrespective of their skill set and a post-school program aimed to providing the talented ones with an opportunity to further develop themselves into great players.

We also conduct India's biggest school football league with more than 130 teams competing over 4 months to grab the attention of scouts from clubs across the country.

We have partnered with clubs like Huracan FC London, Mumbai City FC, Pune FC and brought in experts from Federation of Football Australia to make our curriculum cutting edge. Our students deserve only the best!


We have more than 130 teams participating in our post-school program, a number that could hit 160 this season. Each of these teams deserve access to a top professional coach trained under us, branded good quality kits to wear, and most importantly - an opportunity to play in one of India's biggest school football league where they will take on teams from all strata of the society and their talents will be on display in front of scouts.

Corporates like BookMyShow, H&R Block, Pidilite, Senta Corporation have already bought teams while individuals from across the globe have not just bought but also mentored the students in these teams. 

Come join the cohort of team owners by buying your own little team. Each team costs 250$ (INR 15000) and a package of 2 teams (1 Boys/ 1 Girls Team) costs INR 29,000. Your contribution will be used towards:

a) Football gears to all students 

b) Fees of the professional coaches 

c) Registration for League

d) Jerseys for all students 

If not an ISL team, how about a JFK team? Questions? Throw 'em at us on vikas@justforkicks.co.in 

Note: The process is straight forward. Key in the amount (INR 15000/ INR 29000/ Multiples) based on number of teams you wish to invest in, complete the transaction by clicking the contribute button, and leave a comment letting us know which city you'd like to own the team in. We've choices of Mumbai, Pune, Hyderabad, and Bengaluru. You'll hear back from us regarding team allocation within 4-6 weeks and will receive updates from regularly until then and later. 

Ask for an update
21st August 2017
Hello all,

Thanks for choosing to support Just For Kicks. It has been a long journey for us, going from 4 cities and 1500 kids when we started the campaign to 6 cities and 3000 kids today. We have 93 trained coaches in the system, 14 employees working hard to bring our vision alive, and an equal representation of girls and boys in the program.

Feel free to reach out to us if you'd like to receive updates more regularly or in case of any further queries.

Vikas Plakkot
26th May 2017
The funds, as requested, will be utilised to support a team in the Whitefield region of Bangalore
22nd March 2016
Hello all,

Thanks for the incredible support you all extended to us last season (2015-16). We set out on a target of 15 lakhs and met it with right before our championships got underway.

This past year, we utilized the funds to:

- Provide training equipments to schools for the program
- Provide factory-made studs & shin guards for 1520 children who are part of the JFK program in 4 cities
- Support our coaching needs (15% of the entire needs were covered by the funds raised through this platform!)

We conducted 32 sessions on average for each team in the program, totalling to more than 2000 sessions across the year in all our sites. We've taken giant leaps in building the basic life skills among these kids through the sport, thanks to all your support.

This last season, we conducted one of the biggest leagues in the country - School Football Championship (www.sfcleague.com) where teams from elite schools were pitted against the teams from JFK. Incidentally, in 4 out of the 10 divisions, our JFK children emerged national champions - something that has proved the power of the sport.

Here's a quick highlight video from the finale that you'll all enjoy - https://www.youtube.com/watch?v=Cwmd61bAI_g

We're also happy to announce that 4 kids from our program will be making a trip to Crystal Palace FC, London in August 2016. This is just the beginning of something fantastic - we hope each of you continue to support us this year as well!

Learn more about the initiative

Content Disclaimer: The facts and opinions, expressed in this fundraiser page are those of the campaign organiser or users, and not Milaap.
raised of Rs.3,500,000 goal

198 Supporters

Beneficiary: Just For Kicks info_outline
80G tax benefits for INR donations

Supporters (198)

Anonymous donated Rs.1,500
11 days ago
Anonymous donated Rs.1,500
2 months ago
Jayashri donated Rs.15,000
7 months ago

Team Owner -Shreyas Viswanathan. Can we have a boys’ team in Hyderabad city? We r located here and would like to actively encourage our team.

Mission donated US $50
9 months ago

In honor of sean’s 50th birthday- all the best Teri

Aditi donated Rs.16,000
10 months ago
Anjana donated Rs.15,000
10 months ago