About the campaign
Summary of contents below:
1) India’s best train journey – Know about Jagriti Yatra
2) Some proud-to-be statistics of the Jagriti Yatra
3) Know whom you are donating to - My personal background
4) How will i utilise your donations?
5) Show me the returns - What you will get?
1) About Jagriti Yatra:
(Content taken from Jagriti Yatra’s website: www.jagritiyatra.com )
“Inspire. And get inspired.
Change. And lead change in others.
Learn. And share your life's lessons.
Build and help build India through Enterprise
Discover India and a new Indian inside you
All outside the comfort of your homes, in a moving train across India ”
Jagriti Yatra is a 15-day long, national train journey that will take you 8000 kilometers across the length and breadth of India, to understand and build the India of smaller towns and villages through enterprise.
450 youngsters, selected from thousands of applicants, many from smaller towns and villages, join the Yatra every year, with the goal of creating awareness and start a movement of 'building India through enterprise'.
Jagriti Yatra is set up under a non-profit charitable organisation Jagriti Sewa Sansthan and is headquartered in Mumbai. Jagriti Sewa Sansthan is based in Deoria, Uttar Pradesh and focuses on skill-development.
Origins of Jagriti Yatra
In 1997, Jagriti Yatra's chairman Shashank Mani organised the Azad Bharat Rail Yatra to mark 50 years of India's independence. The journey was transformational. It led to the book 'India, A Journey through a Healing Civilization' by Shashank Mani, which was published by Harper Collins in 2007.
The book inspired the rebirth of the Yatra. Jagriti Yatra board members, Raj Krishnamurthy and Rewati Prabhu joined Shashank Mani in creating and launching the Jagriti Yatra, with an ambitious new agenda of Enterprise-led-development. Gitanjali Bhattacharya and Swapnil Dixit were the first executives of Jagriti Yatra.
Today, Jagriti Yatra continues to be supported by a variety of companies, trusts and individuals, including Dell, Google, Coca-Cola, and Cairn India.
The vision of Jagriti is 'building India through enterprise'. It aims to inspire the young Indians living in the middle of the Indian demographic diamond to lead development by taking to enterprise, thus unleashing a movement of Enterprise-led-development.
Jagriti focuses on the seven verticals of development
- Water & Sanitation
- Arts & Culture & Sports
Within this agenda, Jagriti is focused on the adaptation and replication of successful enterprise models across Middle India.
Jagriti Yatra aims to nurture 1 Lakh (1,00,000) entrepreneurs by 2022 and create 10 Lakh (10,00,000) jobs in this process.
2) Some proud-to-be statistics of Jagriti Yatra:
· Jagriti Yatra has been executed successfully since 2008 and has impacted the lives of more than 3000 Yatris. Experiences of past Yatris best capture this impact.
· 99% of Yatris recommend the Yatra as a 'Must-have Experience'
· Around 45 enterprises are being created by the Yatris every year. Even those who were entrepreneurs before coming on the train are benefitted immensely from the exposure and networking opportunities presented by the Yatra.
· 16% (or approx 50 out of 375) started their own enterprise after the Yatra
· 47% of the enterprises have been started in the small towns and villages. These enterprises are spread across a spectrum of sectors – Agriculture, Healthcare, Manufacturing, Education, Livelihoods, Online Services, and others – thus contributing to nation-building
Jagriti Yatra has set a global Example of a Unique Youth Program. It has generated great interest in USA, UK, South Africa and France where similar programs are now being developed. In the US, theMillennial Train journey, was led by a JY Alumnus, was successfully completed in August 2013
3) My personal background:
Raised in a middle class household, where I along with my elder sister were taught the principle " Where there is integrity and honesty, only there you shall find success".My family consists of my mother, father and my elder sister. My parents worked hard to make us confident, loyal, Honest, hard-working individuals who not only stand at their own feet but also stand for others.I was born in Bareilly, Uttar Pradesh. My Father had started a business that is based on sarees over there. He started everything new afresh , leaving his family trade of sugar production and supply. Against Family pressure to do otherwise and all odds, he himself with his hard work and dedication managed to run his own business successfully and make his family proud.I learned from my father that a positive attitude, coupled with hard work, determines the success in the long run.
4) How I will utilise your donations?
With your donations,i will get a chance to be a part of this great learning experience and from everything i gain from this, i will harness my wits and energy to be the change of the future.I promise to do the same in the future to the needy.I will further have organisations in the future to assist the poor and the disabled.
5) What you will get in return?
A lot, actually. Not in materialistic terms, though. But you shall have the joy that you helped sponsor some child in some remote village of India who might need it the most. Your contribution will not only educate someone, but also help build India’s growth story.So here’s a sneak peek of what you will get:
Donations of INR500: A heartfelt Thank You email.
Donations of INR1000: A “Thank you” mention of your name on my website (I plan to launch my website wherein I plan to share all of my experiences). This will stay on forever.
Donations of INR3000: A special picture message straight from the Jagriti Yatra trip – I promise this will be indeed special!
Donations of INR7000: Souvenirs from places where I visit during the journey. I shall arrange to send this via registered mail (a bit costly) or via some close of friend of mine if they are travelling nearby your location (less costly, plus you make a new friend!)
Donations of INR15000: All of the above – Yes, you heard it right. I am generous enough ;)
Donations of INR30000: All of the above + Involvement - Your contribution signifies an interest in doing developmental work. That is why I will make you - the contributor - the decision making person for this amount. After your donation, you could reach out to me to know more about this.
Jagriti Yatra 2016 details:
Yatra start date: 24th December, 2016
Yatra end date: 08th January, 2017.
Itinerary: Will be shared shortly.