While hunger makes us seek food, Hidden hunger caused by vitamin and mineral deficiencies, causes the people to suffer in silence.It is called Hidden Hunger because the affected individual is not aware of it.
Anaemia caused due to iron deficiency affects 50% of the women and children according to the latest government reports (National family health survey 4). This situation has not changed for the past several decades.
Some of the deleterious effects of Hidden hunger are
Low birth weight in babies,
Poor productivity or work performance in adults,
Impaired immune functions and therefore susceptibility to illness,
Deficits in attention and memory,
Birth defects like neural tube defects and cleft lip.
The economic losses due to Hidden Hunger is enormous -Rs 1,05,843 crores for anaemia alone.
It is possible to change this scenario through a multiple micronutrient fortified crystal salt which we use as a tool to fight Hidden hunger. The multiple micronutrient fortified salt is common cooking salt enriched with iron, iodine, vitamin B12, folic acid and zinc.
When used in daily cooking, the entire family gets their daily requirement of these nutrients. This enriched salt has been scientifically proven to fight Hidden hunger.
This Fundraiser is to fight Hidden hunger in the women who belong to the Self Help groups of Gandhigram trust.
Gandhigram came into existence in 1947 through the efforts of Dr TS Soundram and Dr G Ramachandran who were followers of Mahatma Gandhi. The Village Extension unit of the Gandhigram trust has about 80 self help groups. Each self help group has between 12 to 18 women so altogether there are about 1000 women in these self help groups.
This fundraiser envisages supply of the fortified crystal salt to these women for a period of 9 months. Each family consumes about one kilogram of salt every month, so 1000 kilograms of the fortified salt needs to be provided every month, and 9000 kilograms for the 9 month period. One truckload of 9000 kilograms of fortified salt will be sent to Gandhigram and this will be distributed to the women every month at their monthly self help group meetings.
The fortified crystal salt enriched with iron, iodine, vitamin B12, folic acid and zinc costs Rs 30 a kilogram. This would include the transportation cost from Chennai to Gandhigram also. Local transportation to the site of the meetings of the self help groups over 9 months will cost about Rs 30000.The cost will be 9000 kilograms of salt x 30 rupees= INR 2,70,000. Total cost will be Rs 3,00,000.
Please join the movement for Freedom from hidden hunger so that we can together make a healthier India.