Let's make our cities child friendly !!

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About the campaign


How many of you have memories of climbing the trees or playing on streets without any fear in your childhood? Do you see kids doing that often now a days?

Why am I fundraising?



Society that cares for its children will not have more malls than parks, more multiplexes & TV channels than cycling paths.  


Therefore the starting point of a well designed city is the child itself and its need for joy, safety, play and the opportunity to safely explore the wider world. It is this ‘scripting’ that enables societies of children today to have nostalgia for the future.


aProCh designs for nurturing of and caring for ‘childhood. aProCh (a Protagonist in every Child) is a community based initiative started in 2007 by Kiran Bir Sethi the Founder/Director of the Riverside School.


aProCh does this through various initiatives like Street Smart, Parents of the Park , Mov’ing Experience, City on Cycles and Koshish. Having spread across 7 cities in 4 states, touched around 85,000 children, recipient of prestigious awards Runner-up Financial Times/Citi Urban Ingenuity and the Amex Serve2gether pro-bono award 2013-2014



Our Initiatives

Street Smart - reclaim the busy streets of the city and transform them into playground.


Moving Experience - An edutainment experiences for children for fun & learning.


Parents of the Park – Engaging children in enriching activities to bring parks alive.


City on Cycles – aims to reclaim cycling spaces in the city for children where they can enjoy cycling not only as a sport but also as a daily medium of transportation.


Koshish – an effort o support the child’s educational needs by empowering the parents through skill building and coaching in English, Math and Computers.


Tees Ka Dum – One on one tutorial program to provide the children from various communities the quality education they rightfully deserve.




Not only this, aProCh provides a platform for children to leave their mark in the city by legacies like Child friendly Zebra Crossing, traffic sculptures & hoardings, murals at various parks etc.



Learn more about the initiative

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Beneficiary: aproch info_outline