India has always been known as the land that portrayed cultural and traditional vibrancy through its arts and crafts. Various art forms are so embedded in Indian society that they are seen as a tradition, with many rural communities earning a living solely through the means of their handicrafts. But gradually, these crafts are dying out with increased modernization and industrialization. In this fast technology run world, people have started to shift their attention from the traditional handicrafts to new machine-based innovations. An important example of this is the art of the traditional potters' community, Kumhar pottery.

Kumhar community make a living by selling clay pots at a cheap price to the consumer in the Indian market. But unfortunately, most of us are resorting to metallic diyas during Diwali. Clay, or mitti divas are biodegradable, sustainable and environment-friendly unlike the metallic divas. With fewer customers, many craftsmen and artisans are getting poorer day by day and forced to take up alternative occupations. The pandemic has worsened the situation even further. These people need help to sustain themselves this Diwali.

Women for India Foundation is working from the grassroots level to promote the dying art of Kumhar pottery and help these artisans earn a livelihood. Help us provide artisans with the means to produce handmade, clay divas!

Donate now to help us provide a livelihood to this community. Your donations would help a poor family celebrate Diwali. Help us build #AatamNirbharBharat #BuildBackIndia