Image of the Day [02.06.2011] | Milaap

Image of the Day [02.06.2011]

Levi's x 2011 Water March

In association with, denim purveyor Levi’s helped celebrate World Water Day and the launch of their new Levi’s Water/Less jeans with a Water March. The Water/Less jeans collection has aimed to cut down the use of water necessary in the denim finishing process. The march featured 100 water carriers who went on a three-mile trek through New York City as a symbolic move set against the walk many take globally each day. Levi’s donated $250,000 USD to as support to’s efforts to offer clean water globally.

Photo credit: Matthew Grey 

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