Crisis leads to purpose – Have you found yours today?
We are in the eye of the proverbial perfect storm, with COVID-19 sending consistent shock waves across all spheres of life. While the virus has been referred to as an equalizer of many sorts, it becomes clearer day by day that there are some, for whom it hurts greatly more than others. Pre-existing financial and social vulnerabilities are deepened in these times. The lockdown to contain the virus has caused major disturbances in the day-to-day food supply which are being felt even at an individual level. Procurement, distribution, pricing – fluctuations in these related systems are deeply impacting low-income households. In a recent report by UNICEF, malnutrition alone accounted for 69% of the deaths of children under the age of five, in India.
You and I are typically grappling with facts and trying to do well for ourselves in the face of uncertainty, but a larger section is living their worst fears as you read this. COVID-19 deprives them of even dignity.
There is no better time than now, to come together, to act together.
Kapada Distt. Of Andhra Pradesh based 80 G & FCRA Registered NGO Heena Rural Women Development Society said, that In their mission to alleviate the aftermath of the crisis for the ones who need your help, while also fighting the big fight. Help spread hope so they can cope.
Who are we helping and how?
Heena Rural Women Development Society is supporting its well-wishers and Donors, The Hungry Foal, The Breakfast Revolution to help provide nutritious food supplies to vulnerable sections of society across India. These sections comprise of the marginalized and low-income groups - children under 5 years, pregnant and lactating mothers, daily wage earners, migrant laborers, the neediest, and the elderly. They need your help because:
- They do not have the flexibility to work remotely
- They do not have savings to stock up on food
- They do not have ready access to essential service and products either
This initiative will also strengthen grassroots NGOs who don’t have a national presence but are involved in the exemplary groundwork to fight COVID-19.
Our plan of action
Given that this will be a long haul, we will follow a phased donation campaign to best distribute relief efforts. There are 2 phases to our strategy. Phase One is already in the process of providing the following:
- Monthly ration kits, to daily wage/ destitute families in Kapada Dist. Of Andhra Pradesh.
- Top up grocery kits, such as fortified foods with essential vitamins and minerals to go beyond just filling stomachs
Sight and Life team in India have volunteered to co-ordinate these relief efforts outside of office hours.
How will your donation be utilized in Phase One?
- We need 5 lakh rupees to provide One Month Grocery Kit to 200 Families
- 100% of your donation will be utilized in the procurement and distribution of the food and top-up kits.
- 80G tax exemption certificate will be issued for all donations
Every contribution, irrespective of the amount, counts. It is time for positive intention to translate into positive action.
My name is Koushik Ghosh Choudhury. I am a social worker from Jamshedpur, Jharkhand. I am the Active supporter of Heena Rural Women Development Society, Kapada, Andhra Pradesh. I am here to raise funds for Heena Rural Women Development Society for Grocery Kits vulnerable family’s of Kapada, Andhra Pradesh