Flavour profiles are now part of everything in the food and beverage industry. We constantly come across various notes and flavour profiles which seem complex to identify. Any form of flavour perception, be it visual or nascent or olfactory all work with stimulating our senses with information that our brain processes. Let's talk and experiment simple methods to unlock and learn about multisensory perception related to coffee.
About the cause:
Imagine having your whole life swept from under you overnight! This is how the marginalized folk artists felt when the lockdown was first announced in 2020. We are not just trying to stress the grave severity of their present state but, we ask you - Have you ever pondered the future implications this pandemic would have on their mental, physical, and economic well-being? Performance art is their life, or it at least was. What do they do when that is no more a possibility? While the hope for a better tomorrow and revived performance opportunities lingers in their hearts, the prolonged pandemic has turned their lives upside down.
Kumar, a vivacious artist, was at the prime of his career when public performances came to a halt. With a family to feed, a young one-year-old child in hand, he was compelled to give up on his artistic dreams. Forced to work at a crematorium to make ends meet, he watched the bodies burn into ashes night after night, just like his artistic dream. Sekar, a Gana singer from Basin Bridge, an artist, orphaned at a young age, takes care of his paralyzed brother, and is the sole earning member of his family. His art brought him all that he needed - money, food, and happiness. He stands alone now, struggling for any opportunity that will allow him to provide his brother a simple meal.
Like Kumar and Sekar, several other artists are suffering the loss of their homes, their jobs, having mouths to feed but no income in hand. These talented artists who were proud breadwinners and cultural torchbearers are left stranded, with no support system and no income opportunity. With each passing day of the pandemic, their ability to stay optimistic reduces.
How Does This Fundraiser Help?
This fundraiser goes beyond the bounds of providing materialistic help and expands itself to ably provide artists with holistic support structures that attend to their overall well-being. We are not working merely for the artists, but we are working WITH them. We have spoken directly to the artists, allowed them to voice their requirements, compiled and audited their needs, and thoughtfully put together a Care Relief Package exclusively for them. In this package we provide:
1. Groceries (wet and dry, inclusive of oil, wheat, dal, vegetables, rice, etc.)
2. Hygiene products (inclusive of masks, soaps, sanitisers)
3. Sanitary products (for female hygiene)
Alongside these care packages, need-based allowances will be set aside for the health and well-being of the artists. Within 4-6 weeks of the Care Relief Package distribution, we plan to check-in with the artists to see if their needs have been met, and support them in any way we can.
Care Relief Package Distribution:
Phase #1: Equip over 400 artists in the North Chennai Area with Care Packages and necessary support
Phase #2: Expand our outreach to folk artists whom we have already identified from neighbouring districts in Tamil Nadu starting with Madurai and Kanchipuram. In addition, we have also gathered artists who are in need from neighbouring States Karnataka and Telangana.
Phase #3: With the inflow of funds, we hope to expand our relief work and reach out to as many marginalised artists, in a humble attempt to save lives and empower these talented individuals. We hope in the next month to support upto 2000 artists in South India.