HOW IT STARTED
ABOUT THE PROJECT
Hello. I am Devesh Bharra, a first year student of Tata Institute of Social Sciences (TISS), Mumbai. 3 months back, i started to work on a project (CLAY AND CORK) to design a line of eco friendly air freshners that have 0% negative impact on the environment and the human body. When used up completely, simply burying the leftovers in the soil gives birth to a new plant, a new life. I'm absolutely sure that the idea will be loved by many but i have come to a standstill after having completely exhausted my savings on 90% of the work. Help me raise funds to finish this dream project and bringing a shift in the tonnes of plastic waste that we produce in manufacturing of conventional air freshners used in our cars, homes and offices. I will use the raised funds for research and development, purchasing inventory and for marketing. This project is very dear to me as i'm helping in promoting livelihood of 2 families currently( and more in the future) through this project.
So, back in December '20 , I went out to find what kind of airfreshners are we using in our cars and homes and I figured that it's just products made of chemicals we're using and inhaling everyday. After a little research i found that these chemicals disturb the hormonal balance in our bodies and specially in our children's. Apart from this, brands are mindlessly using non recyclable plastic when there are better options available. So, I tried to come up with a product line of air freshners whose bodies are completely eco-friendly and have no chemical content. These have their outer shells made of biodegradable and natural materials like coconut, bamboo, clay etc. They have their base material(which gives off fragrance) made with dried flower petals and other stuff( kind of a potpourri) infused with good quality essential/aroma oils. The USP of the product is: designed clay balls which are mixed with plant seeds that are put into this fragrance mixture and once the fragrance gets exhausted, you simply can pour the leftovers in your kitchen garden etc, water it for some days and it'll give you beautiful plants. 🙂