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A dishevelled man sits in a shop doorway holding an empty coffee cup containing a few pennies.
Next to him is a brown cardboard sign with the words 'homeless' scrawled across it and he calls out: "Can you spare some change, please?"
It is a question many people will have faced when they come across someone begging in the street.
Nottingham City Council believed it had the answer.
But its series of hard-hitting posters telling the public not to hand over their cash to beggars have since been banned by the Advertising Standards Authority.
The ASA said the posters, which claimed money given to beggars would be used on drugs, alcohol and fraud, reinforced "negative stereotypes" and were likely to cause offence.
New figures released on Wednesday showed homelessness in England has risen to its highest level for nearly 10 years.
A total of 15,170 households were classed as homeless in the three months to June 2016 - a jump of 10% on the same period last year, according to figures from Department for Communities and Local Government.
With more people suffering from homelessness, the general public may feel they wish to give cash to those sleeping rough.