Kheti Virasat Mission (KVM) is a registered Charitable Trust under Indian Trust Act  formed in March 2005 with headquarters at Jaitu town in Faridkot district of Punjab.  The formation of KVM was a result of constant efforts and a dedicated evolutionary process to address the ecological crisis of Punjab with grass-root actions and participatory interventions.

KVM https://khetivirasatmission.org/  is a social and ecological movement that has been working in  Punjab for the last 20 years for promoting organic farming, conserving biodiversity, water conservation, seed sovereignty etc.

 TRINJAN https://khetivirasatmission.org/trinjan is an initiative for the revival of traditional skills and providing livelihoods to the rural artisans.

TRINJAN is founded a year ago and we have about 280 artisans at the moment in 12 villages of  Faridkot, Barnala and Muktsar districts of Punjab who do hand spinning, hand weaving, embroidery, basket weaving, darri weaving, knitting, cochet and many other crafts. 

Farmers associated with KVM grow organic desi not Bt short staple cotton and that cotton is being processed by the rural artisans specially women in Punjab itself.

For us TRINJAN is a platform/collective to revive traditional art and craft with socially and ecologically responsible production. It has its own folklore and music that are symbols of a civilization. It's a place to exchange traditional wisdom. We see it as a journey to find oneself. It has social, ecological, cultural, civilizational and economical aspects of it.

TRINJAN is the symbol of caring and sharing in Punjabi community. Under this umbrella, women used to spin, weave, knit, sing, celebrate, appreciate and create different kinds of artistic products. It used to be a platform of collective teaching and learning with a close association of nature and culture. The type of development model which is being adopted in last 5-6 decades didn’t allow women to enhance the collective working and its spread to the next generation. 

Younger generation is getting school and college education where these traditional creative skills are not considered worthy. That’s why the spinning wheel which is a symbol of life is being burnt by people in chullah as fuel wood. Same has happened with the handlooms and other material used for handicrafts and textile items.

With this background and zeal to prevent this great traditional art from being vanished, KVM started working for its revival. For us, these are not mere products that come out, there is a connect of human and nature that can be clearly seen along with the association and owness.

 In order to preserve this heritage, Organic Desi Cotton is being grown by the farmers, procured by KVM, hand spun, naturally dyed and hand woven by the rural artisans. Along with this there are artisans who do hand embroidery, crochet, Knitting, make different grass crafts and other decorative products. All these skills have been promoted and developed under TRINJAN.

It has freedom for the artisans as they can work from home, most of the artisans are women. It’s a very good opportunity for the livelihood generation and pass on this skill to the next generation. KVM believes that revival of traditional, slow, natural and cultural wisdom shall help addressing the physical, mental and emotional health crisis that people have been going through. These are socially and ecologically responsible products.

Funds raised at this platform would be used for the willing and quality artisans who are associated with us since long time and are the preservers of this art. The funds would be used in getting them the raw material and paying them for the production along with their capacity building. We have identified 40 artisans initially who would be helped with these funds. These women artisans are Spinners, Fabric Weavers, Dari Weavers and Moonj Grass Basket Weavers.