Conceived by 15 year old twin brothers, Rushil and Aarush Khanna, House of Udyog is a not-for-profit initiative that procures recycled clothing material and turns them into trendy and fashionable, yet affordable, pret wear for young men and women across India. Endorsing the "Make in India" movement of Prime Minister Modi, each piece of clothing is artisan-made and provides a reliable livelihood for each of our in-house tailors and designers. Although, currently, our team is small, with your support, we look forward to reducing our world's carbon footprint by sustainably designing clothing - one of the biggest contributors to greenhouse emissions - while contributing to the economic upliftment of our underpaid artisans.
By supporting us, you will be ensuring the financial independence of our artisans, while also doing your bit for the environment.
What we are doing - our process
We work closely with a team of 8 artisans, who look after the graphic designing, tailoring, digital printing, and finishing of the product. This introductory winter season, we have launched a collection of aesthetically designed, cozy hoodies to help keep you warm while financially uplifting the workers behind the cause!
Our hoodies are created from chemical-free, Global Recycle Standard (GRS) certified Melange Yarn, which is one of the finest yarns for casual wear. Once the knitting clips are collected, colour-wise sorting is done before they are processed again into fibre. Since spinning alone does not regenerate fibre, regenerated polyester (made from recycled pet bottles example: mineral water, coke, plastic bottles) fibre is added as per the colour for the spinning process.
Therefore, you can now look good, all the while knowing that your carbon footprint is minimal!
Why are we fundraising
We need a basic amount in order to procure recycled material and compensate our artisans for their efforts. With this seed money, we would also like to launch our website, www.houseofudyog.com, to help our artisans sell their products direct-to-consumer (without middlemen), with an assured 85% payout.