While COVID affects us all, why are these elders most at risk?
Despite forming only 10% of India's population, the 60+ age group accounts for more than 50% of Coronavirus related deaths, which puts every senior citizen at high risk. The risk is even higher in rural areas where communities face challenges in practising behaviours necessary to prevent them from contracting the virus and in accessing resources they need to live.
The campaign is designed such that we are be able to reach a larger number of people at a small cost by working in partnership with the local government. Our volunteers speak directly to elders, understanding the problems they face and connecting each person’s needs to the appropriate government services.
- Recruiting and training volunteers to call elders
- Managing the data to track and follow up with 2.9 million elders to ensure that their problems get addressed
- Communicating the needs of elders to the District Administrations so they can provide appropriate support.
"During my Roza, my son and I could eat food because of your arrangements. You are no less than Allah to me” – Surya Khatun (Dhubri, Assam)
“There was nobody to talk to her and today after days she finally had somebody to share her feelings with” – Family member of a resident of Chetia Village (Sonbhadra, Uttar Pradesh)
Every single day COVID-19 poses a high risk to our elders.