Surakshit Dada-Dadi-Nana-Nani Abhiyaan - Apne Saath Apno Ka Dhyaan | Milaap
This is a supporting campaign. Contributions made to this campaign will go towards the main campaign.
Surakshit Dada-Dadi-Nana-Nani Abhiyaan - Apne Saath Apno Ka Dhyaan
of Rs.2,00,000
2 supporters
  • Ishani

    Created by

    Ishani Srivastava
  • SC

    This fundraiser will benefit

    Senior Citizens

    from Mumbai, Maharashtra

80G tax benefits for INR donations

Reena ji lives in one of the poorest districts in the country, where ration and basic health amenities are difficult to access. When she is unable to move out of her house, what can she do? 29 lakh elders like Reena ji live in 28 such districts of India and are unable to access basic amenities needed for a healthy life.

While COVID affects us all, why are these elders most at risk?
Despite forming only 10% of India's population, the 60+ age group accounts for more than 50% of Coronavirus related deaths, which puts every senior citizen at high risk. The risk is even higher in rural areas where communities face challenges in practising behaviours necessary to prevent them from contracting the virus and in accessing resources they need to live.
At such a time their greatest need is for someone to listen to their problems and help resolve them. Surakshit Dada-Dadi-Nana-Nani Abhiyaan aims to safeguard the lives of these elders in India’s most vulnerable districts. A collaborative effort between NITI Aayog and Piramal Foundation, the campaign alerts communities against the spread of COVID-19, educates them on safe practices and resolves issues raised by senior citizens, in collaboration with respective district administrations. Each senior citizen has a designated volunteer who enquires about their problems and follows up to ensure that their grievances are addressed by the local administration.

The campaign is designed such that we are be able to reach a larger number of people at a small cost by working in partnership with the local government. Our volunteers speak directly to elders, understanding the problems they face and connecting each person’s needs to the appropriate government services.

How will your contribution help?
  • Recruiting and training volunteers to call elders
  • Managing the data to track and follow up with 2.9 million elders to ensure that their problems get addressed
  • Communicating the needs of elders to the District Administrations so they can provide appropriate support.

Below are some testimonials of elders who benefited from our services:
"During my Roza, my son and I could eat food because of your arrangements. You are no less than Allah to me” – Surya Khatun (Dhubri, Assam)
“For the first time ever, it feels like someone cares about the elderly” – Gulaam Ahmed and Nasreen Khatun (Begusarai, Bihar)

“There was nobody to talk to her and today after days she finally had somebody to share her feelings with” – Family member of a resident of Chetia Village (Sonbhadra, Uttar Pradesh)

Every single day COVID-19 poses a high risk to our elders.

To help them, press the donate button. Every little bit helps!

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