Empower women and unshackle them from the stereotypes

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Background

Despite constituting nearly half of India’s population and making strides in education, sports, culture and many other domains in recent years; women in India continue to face discrimination, social taboo, violence, gender injustice and multiple other forms of disabling realities that preclude their self-fulfillment, economic independence and social equality. It is a well known fact that Indian women face challenges not only outside their homes like in offices and public places but also within their families. They are often denied the space within families to share their problems, express their minds and act according to their choices. While outside families; they face stalking, workplace discrimination, molestation, physical assault, moral policing etc. which seriously negate their safety, security and status as equal citizens of the country.  

Empowerment of women has been on the agenda of Human Development Society (HDS) since the beginning of its journey over 15 years ago. In all these years, the organization has implemented many contextually relevant and pioneering projects on women like study of conditions of tendu leaf pluckers of Odisha, improving quality of grassroots-level actions through monitoring and handholding nearly a hundred Mahila Panchayats in Delhi, study of challenges faced by women living alone in Delhi, studies on micro-credit for women’s empowerment in Uttar Pradesh and women’s contribution to conflict management in Manipur, and ensuring behavioural changes among female injecting drug users and family members of male injecting drug users in Delhi.

Project Aditi

Project “Aditi” has been designed as a bouquet of services for empowerment of adolescent girls and women at the bottom of social ladder. In Sanskrit and many other Indian languages, ‘Aditi’ means boundless, free, safety and security. It is an apt name for our intervention as the bouquet of services that the beneficiaries would receive includes, inter alia, pre-marital counselling, awareness of healthcare and hygiene practices, awareness against domestic violence, career counselling and awareness of their rights and equality.

HDS has recently started project Aditi with an intervention to make adolescent girls and women aware about the needs of healthcare and hygiene practices, and follow them. One component of the project is to distribute sanitary napkins among the adolescent girls and women who are currently not using it due to lack of resources. With very little monthly family income, the targeted girls and women often find purchase of sanitary napkins unaffordable. Under project Aditi, HDS wants to create a social marketing platform in order to make available sanitary napkins at an affordable cost.

Locations of Project: Madipur, Raghubir Nagar, Khyala, Nangloi, Multan Nagar, Mangolpuri, Sultanpuri, Uttam Nagar, Basai Dhara in West district of Delhi

Baseline Data

According to a baseline study conducted by Human Development Society in the above-noted locations in January 2018, patterns of use of sanitary pads are as under:
  • 43% women are not using sanitary pads during their menstruation cycle
  • 37% reported that they are using sanitary pads irregularly. (According to the National Family Health Survey 2015-16, only 57.6% women are using sanitary pads in India.)
  • Presently 11% women are getting sanitary pads from HDS under its recently launched social marketing initiative.
Present Operation

HDS has already initiated social marketing of sanitary pads in the project locations on a small scale (see share of current users above). Sanitary pads are sold at very reasonable rates, so that that poor women, whose monthly family income is in the range of Rs.3000 to 5000, can buy them.

Presently our operation covers Madipur and Raghubir Nagar. We  would like to expand the operation to all the nine areas noted earlier.

Purpose of Fundraising 

With very little resources in HDS, we are unable to expand the operation beyond two areas noted above. There is a need to start and continue an awareness campaign and a behaviour change communication (BCC) initiative in the project areas with focus on menstrual hygiene and needs of sanitary pads. These activities will create an enabling environment for better health and hygiene practices.  The targeted population will be the adolescent girls, women and community people, who are slum dwellers, little educated and economically very poor.

We need funds for developing resource material for awareness campaign and BCC initiative, and for engaging two social workers for managing the activities on a sustained basis.

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Rs.4,000
raised of Rs.300,000 goal

3 Supporters

Beneficiary: Adolescent girl... info_outline
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Supporters (3)

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Anonymous donated Rs.1,000
2 months ago
AK
Anil donated Rs.2,500
3 months ago
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Shalini donated Rs.500
3 months ago