Empower rural craftsmen conquer digital divide with peacockcolours.com | Milaap
Empower rural craftsmen conquer digital divide with peacockcolours.com
of Rs.9,00,000
6 supporters
  • Anand

    Created by

  • AA

    This fundraiser will benefit

    Anusha Anand

    from Bangalore, Karnataka



We seek your support to help fund the next wave of growth of our venture peacockcolours.com an ecommerce site that focuses on handcrafted work by Indian artisans. Created with an intent to democratize online shopping and selling with impetus on authenticity, uniqueness and artistic appreciation. Launched in late 2015, this has already garnered a wide customer base across the country and overseas.

This one visit in 2014 to Channapatna, a small town 60 km away from Bangalore changed my life.  A place that is widely known for its wooden toys and lacquer ware had street vendors selling China made products in the name of Channapatna toys. It hurt on seeing the plight of affairs. Despite the artisans of this lovable craft being alive their craftsmanship was de-glorified over imitation products. Then was born the first sapling for Peacockcolours. Indian roots were going to be heralded through whatever idea that followed.

What do we have today
  • A beautiful, intuitive website with key processes automated.
  • Authentic and unique range of products across 220+ categories.
  • Trusting rural artisans and vendors who are with us from the start.
  • Over 2000 satisfied customers ( many repeat ) from all over the world.
  • Network of artisans who wish to go digital with us.
  • Market validation that this works.
Why do we need the funds
  • Enable 300 craft based organizations ( 1000 plus artisans ) get to mainstream.
  • Support craft adoption by the next generation allowing them make a respectable living.
  • Investment in logistics to help improve turnaround and customer satisfaction.
  • Cataloging at the quality in rural locations calls for upfront investment.
  • Need to build visibility online through social and other channels.
  • Incorporate new technology features and automation to help scale.
What are we giving back in return
  • Every donation will be celebrated and published on our under construction "Hall of fame" page.
  • Every Rs 20,000 or USD 300 donation will have product range or an artisan called out as sponsored by a donor.
A few from our category and products range 
Traditional board games

Pagdi a mark of respect in India

Indian traditional kitchen

Chettinad teak wood furniture

Tribal jewellery

Some of the artisans working with us today
Glazed pottery maker
Handmade Veena last of the families into it

Also help us give back more to the society
A day with special kids helping them experience the magic of Colours

Thanks for your help. We can together change the world if we care enough.

Anusha Anand
Founder Peacockcolours 

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