Amar Baksa, Amar koka-Aaita, Amar Obhiman All it takes is a phone Call | Milaap
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Amar Baksa, Amar koka-Aaita, Amar Obhiman All it takes is a phone Call

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Today, we all are facing a global pandemic, which none of us has experienced before. We all are new to it. So, none of us has any experiential knowledge.

How do we all survive it?

By looking after each other. Together, we all can survive. Individually, none of us would be able to. To do our bit, Piramal Foundation has launched Surakshit Dada-Dadi Nana-Nani Abhiyan (SDDNNA).

Why the elderly?

Around 50% of the population is above the age of 60yrs and most vulnerable to COVID-19. If we involve and help them, we might save our grandparents. Remember, we all need to fight it together.
Till date we have reached around 1.26 Million elderly people across 28 Aspirational Districts in India, only in a span of 100 days.

What’s the problem now?

We want to cater the same facility and reach out to elderly people of 112 Aspirational Districts in India.
But, We don’t have the resources.

What you can do?

If you feel like you have the onus to protect the elderly, who have been protecting you since forever, help us by donating as much as possible.

Where will the money go?

It will be used in setting up mechanisms to reach out to the elderly people through volunteers and help equip the District Administration to provide the following to the senior citizens:
  • access to awareness of preventive guidelines to fight Covid-19.
  • access to necessities like food and medicine, and resolution of other grievances of those senior citizens who are the most vulnerable and necessitous.
  • early medical intervention to symptomatic senior citizens.
If you always wanted to serve your grandparents but never had the chance to, this might be the right time to seize that opportunity.
It’s time we repay our debt and protect those who have always protected us.
#ApnoKeSaathApnoKaDhyaan
#LetsProtectTheProtectors

Stories from the Ground

In the village of Kuthurijhan, situated in a far-flung corner of Gobardhana Block, Baksa District, Assam, 69 years old Akbar Ali, along with his wife, was leading a very difficult life. He used to earn money by growing and selling vegetables. Like almost everyone else in his village, his sons left home some years back in search of better means of livelihood and a better life. They never came back home even during the mighty Covid-19 pandemic and the seasonal unemployment that ensued.

In the recent past, he had to undergo surgery which had left him drained of his savings and other resources. To worsen the situation, Covid-19 pandemic struck and ushered in a prolonged spell of lockdown which was an even bigger blow to him. He used to survive with one square meal a day and had to stop his medication in between. He was also the person who was abandoned by his children, the society and the Government during the most difficult days. It is at this hour of need that volunteers of ‘Surakshit Dada-Dadi Nana-Nani” Campaign reached Akbar Ali through call, asked about his wellbeing and learnt about his difficulties and his fight during the pandemic. The volunteer understood that he is unaware of the benefits that are being disbursed by the government to help the people through economic difficulties during Covid-19. It is through the help of the volunteer that Akbar Ali learnt about the ‘Arunodoi’ scheme run by the Government of Assam. Under the scheme, all the economically backward families will be receiving the benefit of Rupees 830, directly by way of bank account transfer. He was told that he could directly approach the local panchayat to be nominated for the benefit. A virtual conversation between two people situated miles apart went a long way in giving an aggrieved person the assurance that someone cares.

Volunteer Testimonial by Anganwadi Worker

Mrs Anjeema Basumatary working as an Anganwadi worker of Musalpur cluster reached out to a senior citizen age 72-year grandpa through the door to door campaign. There she told them about the symptoms of coronavirus and the preventative measures that can be taken. She also demonstrated the 20-second hand wash and insisted him on using mask regularly while maintaining social distance. The senior citizen shared that he was happy that someone from the authority have visited his home, to ask about his well-being.

Volunteer Testimonial by our Youth Volunteer

Ms. Barsha Baruah is a student from Tezpur University who has volunteered for our SDDNN campaign shares, “This campaign gave me really good exposure. I was able to work on my communication skills and also felt great to help the senior citizens of our society during these difficult times. While having a conversation with one of the senior citizen, I told them about the major principles of the campaign, she encouraged me and gave me her blessings. I felt really humbled.”

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30th August 2020
Dear Donors,

Thank you for your support to the campaign till date. After a successful phase 1 of implementation,we are expanding to more than 100 aspirational districts within India. We need your continuous support to protect our dear grandparents who need us more than ever 
Dear Donors,

Thank you for your support to the campaign till date. After a successful phase 1 of implementation,we are expanding to more than 100 aspirational districts within India. We need your continuous support to protect our dear grandparents who need us more than ever 
Rs.1,426 raised

Goal: Rs.600,000

3 Days to go

Beneficiary: Senior Citizens info_outline
80G tax benefits for INR donations

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