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Christmas is a time of spreading cheer and happiness and
giving back to the society. But amidst all the celebrations, we often forget that there is a section of society which may not be as privileged as our family or dear ones.
giving back to the society. But amidst all the celebrations, we often forget that there is a section of society which may not be as privileged as our family or dear ones.
This year BIG FM would be taking up a single cause for #BeSanta activity. Donating toys to underprivileged children via AngelXpress Foundation.
BIG FM, one of the India's largest radio networks has launched the 2nd season of its highly appreciated social initiative BeSanta for Christmas. The radio network last year seeded the thought of spreading joy among the underprivileged kids during Christmas by inviting donations in the form of gifts from citizens.
This year, BIG FM takes a step further by sensitising the listeners about the overall importance of self-contribution for social causes and promoting the idea of giving and sharing. Well known social-activist and wife of Honourable Chief Minister of Maharashtra Devendra Fadnavis, Mrs. Amruta Fadnavis has come on board to launch the campaign and lend her immeasurable support.
The campaign will also involve participation from celebrities on-air encouraging the citizens to come forward and support the noble initiative by doing charity. BIG FM has also associated with crowd funding platform Milaap to raise funds for the cause which will be generated through the entire sequence of activities executed on-air and on digital platforms.
The campaign will also involve participation from celebrities on-air encouraging the citizens to come forward and support the noble initiative by doing charity. BIG FM has also associated with crowd funding platform Milaap to raise funds for the cause which will be generated through the entire sequence of activities executed on-air and on digital platforms.
The collections will be donated to partner NGO Angel Xpress Foundation in Mumbai and other similar NGOs across the country. Angel Xpress enables Mumbaikars who want to give their valuable time by volunteering to educate children.
Your contribution would mean the world to the kids of Angel Xpress Foundation. Contribute to make their Christmas a special one.
