Bade Buzurgon ka dhyaan rakho! All it takes is a phone call | Milaap
This is a supporting campaign. Contributions made to this campaign will go towards the main campaign.
Bade Buzurgon ka dhyaan rakho! All it takes is a phone call

    Created by

  • SC

    This fundraiser will benefit

    Senior Citizens

    from Mumbai, Maharashtra

80G tax benefits for INR donations


Dhubri district is an administrative district in the Indian state of Assam. it is an old town on the bank of Brahmaputra river, with historical significance.
As part of Surakshit Dada- Dadi Nana-Nani Abhiyan "SDDNNA" we, Piramal Foundation, District Administration and NITI-Aayog aim to reach out 91,032 senior citizens in the district regarding prevention Access and detection against Covid-19.
        - Till date, we have tried to reach out 53,624 through phone, and
        - We successfully connected to 20,163,
        - We 10 members of the team, we have raised 264 volunteers and                      Virtual field Support "VFS" team of 13 members. total of 287                              members was working for this great cause.
        - No. of grievances raised 941 and got forwarded to the District                          Administration 
        - And 50% of grievances were resolved Already.

While COVID affects us all, why are these elders most at risk?

50% of Corona related deaths are in the 60+ age group, which puts every senior citizen at high risk. The risk is even higher in rural areas where communities face challenges in practising behaviours necessary to prevent them from contracting the virus and in accessing resources they need to live. At such a time their greatest need is for someone to listen to their problems, and help resolve them.
Every day senior citizens remain exposed, poses a threat to their life. We need to act Now.

Surakshit Dada-Dadi, Nana-Nani Abhiyaan aims to safeguard the lives of these elders in 112 of India’s most vulnerable districts. A collaborative effort between NITI Aayog, Piramal Foundation and District administrations, the campaign alerts communities against the spread of COVID-19 and educates them on safe practices. Each senior citizen has a designated volunteer who enquires about their problems and follows-up to ensure that their grievances are addressed by the local administration.

How will your contribution help?

Your contribution of INR 1000 can help 50 elders like Reena ji cope against the threat of the pandemic.
The campaign is designed such that we are be able to reach a larger number of people at a small cost by working in partnership with the local government who are doing their best to support these citizens. Our Volunteers speak directly to elders, understanding the problems they face and connecting each person’s needs to the appropriate government services.

Your contribution will help in:
  • Recruiting and training volunteers to call elders with empathy and care, teach them safe practices and enquire about their problems
  • Managing the data to track and follow up with 2.9 million elders to ensure that their problems get addressed
  • Communicating the needs of elders to the District Administration so they can provide appropriate support.
Below are some testimonials of elders who have benefitted from these services
We look for hope through stories.The stories in books, movies and shows that help us to connect with our humanity. So, here comes the story of a like-minded person Mr.Dalim Kalita who has turned his hobby into a necessary daily ritual with the support of a Gandhi Fellow(Botta Chandra Shekhar) during this pandemic.
As we all know that face masks have become the symbol of a pandemic era, keeping this in mind Mr.Dalim, the resident of Nayapara village of Bilasipara along with the Gandhi Fellow decided and came up with the idea of producing homemade masks for the needy people of the village. During their conversation, the fellow came to know that Mr.Dalim like to sit in his swing machine in his leisure time and prepare masks for the household. So, Initially, both of them decided to use Assamese gamocha to make the masks, later on, they got surgical masks and re-stitched and distributed it to the people those who were in need. Till date they have produces and distributed 2200 homemade masks
# 65-year-old Srimati Lata Saha was helped during the SDDNNA told " you called me at the time when no one asked me about how has been I living my life during the lockdown. God bless you, now I can eat and bring medicine for my treatment"65-year-old Srimati Lata Saha was helped during the SDDNNA, she got financial support for livelihood and daily expenses and for her medical treatment.
# Service in the form of ration was provided to Surya Khatun of Dhubri, Assam, during the strenuous times of Lockdown, with the help of the District Administration, by Aishee Roy. On receiving the ration, Surya Khatun told Aishee, "It is because of you that I have food in my home today during Roza. You are no less than Allah to me."

Every single day COVID poses a higher risk to our elders. To help them, press the donate button. 

Apna Sath Apno Ka Dhyaan Rakho. Bade Buzurgon ka tum dhyaan rakho.

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